Thrive Global and Oral-B have partnered to explore the links between oral care and overall well-being through habit stacking. Learn how to improve your brushing routine with guided brushing and progress tracking, and sign up to be one of the first to try Oral-B’s WiFi-enabled toothbrush by visiting oralbconnect.com.

At Thrive Global, our mission is to end the stress and burnout epidemic and help people unlock their full potential. That means changing the way we work and the way we live. And people are hungry for these changes, so our challenge is to turn awareness into action — to help people go from knowing what to do to actually doing it. And we do this through Microsteps, which are small, science-based steps people can incorporate into their daily lives right away. And they’re the foundation of Thrive’s behavior change platform.

Last week, at the Cannes Lions festival, we unveiled a new partnership with P&G that will allow us to scale the reach of our Microsteps as never before. It’s all based on the proven practice of habit stacking — creating a healthy new habit by “stacking” it onto an existing habit. And no company plays a more central role in people’s everyday habits and rituals than P&G, which reaches five billion consumers a day.

How will this work in practice? Oral-B Sense is P&G’s new WiFi-enabled brushing sensor that gives users personalized data and allows them to track changes over time.

By embedding a Microstep — like remembering three things you're grateful for while brushing your teeth — within Oral-B Sense’s technology, Thrive and P&G will be able to deepen the health benefits of a daily habit.

We all know technology plays a role in fueling our epidemic of stress and burnout. But technology that’s truly human-focused can also empower us to take control of our health and well-being. Even in today’s always-on culture, we can change our lives. And the way to start is by adding new tricks to old habits!

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