It’s very common these days to be asked to produce a short bio or insert information about ourselves online – particularly groups, networks and for conferences.
And many of us just roll our eyes and think, ‘I’ll do it later’.
I know it. I get it! And here’s why I do.
As we travel back through memory lane to revisit our professional experiences and what we’ve accomplished throughout our careers, we often return with a feeling of stuckness. And that feeling will often turn into overwhelm and have us sending our unwritten bio into the ‘too-hard’ basket. All of this happens because we don’t really know what to say or where to start.
I want to assure you, it doesn’t have to be this way. A trip down memory lane will be enjoyable once you know what you’re looking for.
Here’s how I work with my clients and some of the information I learn about them before crafting their bio.
If you are in business for yourself:Why do you do what you do? What core message are you wanting to share and bring awareness to and why?
If you are working for an organisation: What makes you passionate about your role and your industry? What drives you to want to make a difference in this position? Why are you the catch of the day?
My clients also worry that including ‘fun things’ may not be relevant. Here’s my response:
By sharing who you really are (beyond a piece of paper or a screen); you allow your reader to connect with you. Showing that you have interests outside of work could be the very thing that gets your foot in the door. You have no idea that the person reading isn’t a massive rock climbing fan or has every one of Adele’s albums and coaches their child’s sport team. You just don’t know. And one of your interests may just make you stand out. It definitely makes you more relatable and offers a point of conversation should that opportunity present itself.
Don’t be afraid to let your personality shine. You don’t have to have a boring bio to be considered a professional.
Once you have these 5 questions answered you can fill in the gaps with your skills, what you believe your greatest assets are, and what your business is about.