You are running a business and your business has a website. Well, great to hear that. So, how long has your business been operating? 1 year? 10 years? More than that? It sure must have been an exciting journey. You website would surely have been the stepping stone to reach these milestones. Hence, your existing website, its content, graphics, and functionalities need no more attention. You need to focus on other issues, right?
Times have Changed
You couldn’t wear the dress you bought in the late nineties to a corporate function right now, can you? It works the same way with your website. The customers of today are very much engrossed with latest trends and happenings. Your website should also reflect the same.
Competition is Strong
There are several other businesses just like yours around the globe as well as right next to you! Why should the end-user visit your online presence? What is different about your website? Get practical! There are various firms that offer the same products and services just as yours. Many of them may even offer at much lesser prices. So, there should be something unique about yours.
The End-Users are Not Machines!
Get this straight! Your website shouldn’t function as a huge whiteboard with a lot of scribbling that makes no sense in the first place! Rub away massive chunks of unnecessary content that simply boasts about your company, its origin and its management team. Seriously? Why should the end-users even bother about these? They wish to know how your products or services will be useful; Period!
Remember, you are not selling products or services with your website. You are giving solutions to the website’s visitors. Well, me and my team at @SGS Technologie can help you develop a website for your business or revamp the existing one, to a model preferred by the end-users. I will give an update on it soon.
Originally published at www.linkedin.com