People are social beings — we like to associate with others, a particular culture, or a community. One’s choices are more often influenced by how we want to be seen by others and to what we want to be associated with. Clothing brand founder Justice Jubilee understands this preference, and it is for this reason that he created Bucket Culture, the apparel for the basketball community.
Bucket Culture was founded in August 2017 by young college entrepreneur Justice Jubilee. He built it from the ground-up with his creativity as its foundation and his placement in the basketball community. He founded this clothing line to connect everyone within the basketball community together.
It is not your typical fashion brand. Bucket Culture is a modern apparel brand explicitly catering to basketball fans and ‘bucket-getters’ of all ages. All of their products are made for basketball players and enthusiasts. They provide a collection of sizes for adults sizes as well as the teens and kids. The basketball community is full of creative minds who enjoy the game, and they market to these individuals to provide opportunities for them to represent their culture on and off the court.
Basketball has a massive number of followings who share the love for the sport. That is why there is also widespread support for Bucket Culture’s products that resonate with broadly anyone within basketball niche ages 18-25. Their unique patterns embody the basketball culture through different creative lingo and sayings. These are combinations of famous logos, print, and basketball lingo mixed and matched into many designs. With this creativity, their audience is excited to get into the clothing brand. Bucket Culture also focuses on offering the best high quality, soft, and fitted looks to adhere to hoopers and enthusiasts. For this reason, it is now one of the most well-known basketball clothing brands in the US. They offer a wide variety of apparel from hoodies, t-shirts, and other items for basketball enthusiasts around the world.
But really, Bucket Culture is distinct because of its mission to continue to create opportunities for the audience to ‘wear your culture.’ What they want for sports enthusiasts is to be able to translate their love for the ball to a culture they can wear as they represent their well-loved sport. Bucket Culture remains focused on creating an outlet of expression for the fans.
This fashion company has sent gear and has worked with many high profile upcoming basketball influencers. Some of them are Dwayne Wade’s son, Zaire Wade, Shaq O’neal’s daughter, Mearah O’neal, and even Liangelo Ball, who is Lonzo and Lamelo Ball’s brother. Working with multiple well-known basketball influencers and players, Bucket Culture has become a household name within the group of basketball followers. They endeavor to continue to grow and produce amazing products for these people as well as participate in upcoming charity events and fundraisers. Every year thus far, Justice and his team have broadened their portfolio of designs for their apparel. This expansion ultimately has led to the clothing line’s annual rapid growth up to the point where some of their designs went viral on social media.
Bucket Culture is more than a movement within the basketball niche but indeed a culture, which will continue to grow and develop over time. Justice hopes to continue creating and improving the overall experience for their customers. The basketball community should be able to be represented in their culture on and off the court, and this is where Bucket Culture fits right in — basketball made wearable.