Many fashionistas see themselves as just creative and that is where they fail. They think that their talent is all they need to succeed in the turbulent fashion industry. No, you also need to see yourself as a businessperson if your business is to succeed.
While there is the creative part of you that makes customers come to you for they love your alluring designs, there is also the business part of you that make them stay. You need to have a perfect blend of this two if you are to see traction in your fashion business. In this post, we explore some of the business aspects you need to have.
Have a social media presence
Social media is where all customers start flipping through fashion items to buy. They look for the adventurous fur hooded coat from here and if nice enough for them, they will look for contact details of the seller.
Sell to the right audience
After designing this awesome fur hooded coat, I knew that the right customers were women who come from rather cold areas since they would find the alluringly awesome coats not only posh on them but would also help them fight the cold draughts in their areas.
Have a well laid out business website
You also need to have a web presence through a functional website where people can add items to cart and order for them to be delivered to their homes.
Set the right prices
Do not sell yourself short but at the same time, avoid overpricing your products since this might put people away. Even better, have low priced items for people who are on low budget and then have highly priced products for the luxury buyers.
Distribute flyers and brochures
Marketing will see you through in fashion. It is not enough that you are designing some cool shirts, if you want the word to spread out fast, make sure that you are on the fore front to have it spread fast. You can do this by using flyers and brochures distributed to the local people.
Attend conferences and all fashion events in your town with a business card
Always makes sure that you attend as many fashion events in your area as possible and while there, network with people and distribute your business card so that they can contact you later.