The Importance of Feedback in the Healthcare Industry

Physicians can’t determine their impact on their colleagues or patients without actively seeking unfiltered feedback. However, more often than not, physicians forget to seek feedback, especially in such a time when the whole world has been in a health crisis. Notably, feedback is incredibly important in the healthcare industry. Below is an outline of the […]

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Physicians can’t determine their impact on their colleagues or patients without actively seeking unfiltered feedback. However, more often than not, physicians forget to seek feedback, especially in such a time when the whole world has been in a health crisis. Notably, feedback is incredibly important in the healthcare industry. Below is an outline of the key benefits of seeking feedback.

Improved Performance
The main objective for seeking feedback is to identify gaps in their performance as a leader or otherwise. Therefore, for feedback to be effective, it has to be personal and honest. Once a person gives feedback, it’s entirely up to the recipient to decide how to perceive it.

It is worth noting that most people shy away from giving substantive feedback when asked, yet feedback is essential across all fields. To overcome this challenge, the one seeking feedback should strive to provide an environment where others can give feedback without the fear of reprisal.

Improved Online Reputation
The world has evolved into an era where most people rely on information available digitally. To align with digital trends, healthcare providers also need a digital presence. While most people focus on getting positive reviews, genuine and in-depth feedback goes a long way in improving the online reputation of a particular physician or an institution in general.

Since people can give feedback anonymously, they can provide genuine criticism, giving one a chance to fix the blind spot.

Culture of Open-Communication
The healthcare landscape is constantly changing for the better. To stay relevant in the constantly changing industry, physicians need to cultivate a culture of open communication amongst staff across all levels. When open communication becomes a culture, all stakeholders can hold constructive dialogues around patients’ feedback.

How to Take Feedback
Although feedback is crucial, it’s not always easy to seek feedback or be pleased with what they hear. Since feedback is unique to each person, it can be quite up close and personal. One might feel vulnerable and exposed and might even rush into making a wrong decision. It’s important to keenly listen to what the other person has to say without being defensive.

Patients are at the center of medical practices. To offer them the best services, it is important to solicit feedback from them and other stakeholders in the healthcare industry.

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