In the middle of a ruthlessly competitive environment, there are some extraordinary individuals who go out of their way to spark positive emotions in such a cutthroat landscape. These are the people who are made to create waves of change across the world by igniting passion and enkindling innovation. And as someone determined to tip the scale in the unbalanced numbers between men and women in sports, Marcus Crenshaw addresses himself to the challenge of paving the way for more female representation.
Highly recognized for his staggering accomplishments across many areas in business and entrepreneurship, Marcus Crenshaw is bent on creating a better and more authentic environment in the realms of sports and entertainment. The sports agency world is usually ruthless, but for Marcus, he wanted to start something that wasn’t just an agency. He wanted to start a family.
To Marcus, he believes that in order to succeed in an industry filled with cruel and cold-blooded competition, it is important to establish personal and meaningful connections with clients while promoting authenticity in one’s chosen trade. After all, nothing good comes out of climbing the pinnacles of victory if one achieves it through deleterious ways. And taking heed to the call of building a trustworthy environment, Marcus Crenshaw decided to create The Fam Agency.
The Fam Agency is a sports and entertainment that represents some of the best WNBA players in the game, such as Tiffany Hayes, Courtney Williams, Cheyenne Parker, and many more. It serves as an avenue where people can build themselves towards achieving their goals in an environment that vehemently promotes hope, love, freedom, and meaningful relationships. And staying true to its name, the Fam Agency is unlike other sports and marketing firms as it celebrates unity and oneness, albeit the unrelenting competition. The fam agency believes that you can run business and still look out for those you work with; hence the name.
On top of its visionary purpose of creating a strong community among its clients, the Fam Agency maintains its strengthened relationships by perpetuating communication between the company and its clients. They run it with positivity and actual care for the clients on and off the court. Fam takes pride in its WhatsApp community that most of its clients use it as a means to catch up and as a way to reinforce their relationship with others. In the WhatsApp group chat, all the players and Marcus, the CEO, share information, stories, and just stay connected together.
In this way, the firm believes that it will remain faithful to its purpose of providing athletes with great representation in a relatable and comfortable atmosphere. Marcus truly believes that handling business and being a person is the truth key to success in the sports agency world.
However, the Fam Agency would not have shaped itself into the molds of victory without the founder’s unrelenting determination to become a catalyst for change in the world of sports and entrepreneurship. Born and raised in one of the toughest cities in the United States, Detroit, Michigan, Marcus Crenshaw learned how becoming stony-hearted in an already unbending environment could only stunt the growth of many aspiring hopefuls. Marcus then set out to promote positivity by first becoming a reputable image in the world of business.
Driven as he was, Marcus had an amazing career path behind him. On top of his incredible professional basketball career, he completed a bachelor’s degree in African-American Studies. The diverse set of skills he had in his arsenal encouraged him to look beyond limits and outside of one’s self-made box. And seeing how women needed more representation in the basketball community, Marcus knew that he had to do something. Thus, the Fam Agency came into existence.
Taking the reins of the Fam Agency, Marcus is set to propel the industry towards greater heights. He hopes that through this initiative, he will soon lead the next generation of hopefuls towards an environment that fosters hope and positivity.
To know more about Marcus Crenshaw, you may visit his website.