People as Competitive Advantage

People are your most valued asset.

Thrive invites voices from many spheres to share their perspectives on our Community platform. Community stories are not commissioned by our editorial team, and opinions expressed by Community contributors do not reflect the opinions of Thrive or its employees. More information on our Community guidelines is available here.

Companies are always jockeying to find their sustainable competitive advantage. You’ll hear common themes: product, strategy, patents, brand, value. But there is one key competitive advantage that is frequently missing from this list.

People. This should be obvious. Your team is one of your most important competitive advantages.

Throughout my time in leadership, I have often been asked about my top business priorities. Questioners seem to expect typical answers: scaling the business, growing revenue, expanding sales, improving customer success, increasing productivity, etc. All these are clearly important, but these are never my top three priorities.

My top three priorities have always been the same: People, People, and People.

People build and make companies. People build products. People sell products. People market. People support customers. People drive strategy. People make decisions.

Companies will face all types of challenges. People will be the ones who address these challenges and move the company forward.

You may have the best product or service on the globe, but how will the world know if you don’t have the right team? Of course, any viable company needs to have a good product, a sound strategy, and sufficient market opportunity. These are table stakes for building a good company. The difference between good and great comes down to the people.

If you have the right people, you have a solid foundation. If you have the wrong people, everything is at risk.

Nothing is more important than the team. People are your most valued asset. Great companies know this and treat their people accordingly. Great companies have exceptional people. These people create a significant competitive advantage.

You might also like...

Community//

Do You Hate Selling? How To Love Sales And Make A Bigger Impact

by Kathy Caprino
Community//

Elizabeth Sandler On How We Need To Adjust To The Future Of Work

by Karen Mangia
Community//

In Leadership, It Is The Most Adaptable To Change That Survives

by Dr. Tomi Mitchell
We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.