A good value proposition is a short statement of who you are, what you do, and how your services can offer value to customers. It outlines your service and its promise to deliver. The focus is on the benefit to the customer. As Mark Twain once said, “I didn’t have time to write you a short letter, so I wrote you a long one.” Brevity requires effort. Think hard about the essentials of the message and ruthlessly cut away unnecessary details.
Step #1: Outline your services.
Step #2: Focus on benefit to the customer.
Step #3: Draft, iterate and go! 80% is good enough.
BONUS: Finding Content for Your Value Proposition
Here is my value proposition for my core consulting practice:
I work with companies to get things done. I complete critical projects that aren’t getting the focus they need. I have extensive industry experience and a hands-on, results oriented approach. My technical background is software engineering and I spent several years in marketing so I am a good utility player.
My sweet spot is just below the C or VP level focusing on implementation and execution. I’m good with simple and effective action plans. I have the cross-functional experience to know the right questions to ask. My rates are reasonable and I do great work.
Writing a value proposition is hard! It’s hard enough to summarize all your experience in a two-page resume. Boiling it down into a couple of paragraphs seems impossible at first. Stay with it and you’ll come up with something good.
Post your value proposition draft in the Billable with Baby® Community. We can give you feedback. I encourage you to post several versions as you refine it. Leverage the power of the group to make your value proposition better!
Originally published at www.billablewithbaby.com