I’m an 18-year-old social media influencer. Ever since early 2012 I’ve been infatuated with social media; Instagram primarily. I’ve been intrigued by the growth aspect, the algorithmic aspect, the building aspect, the sustaining aspect, and finally monetizing my audience" These are the words of 18-year-old Derek Philips who continues to progress within the digital age.

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Phillips is no rookie when it comes to social media. Dating back to 2012, he’s pioneered on nearly every platform possible. It wasn’t until 2015 when Derek decided he wanted to set his primary focus on Instagram growth, exposure, and marketing. During his lengthy career on Instagram, he has managed to surpass a network with a total combined following of over 5,000,000. In addition to building his following, he’s also networked with other like-minded individuals in order to ensure mutual success and establish himself as a prominent figure in the social media game.

With the undeniable success that Derek has achieved up to this point in his career, he plans to now start Lay Leverage, a social media agency with the primary focus of amplifying individuals/brands digital presence by utilizing modern tactics to guarantee increased exposure and create solutions to assist their clients in reaching their brand’s goals.

Phillips uses strategic and effective marketing tactics to gain attraction from a Gen-Z audience. When it came to creating an agency of his own, here are three major things Phillips says he focused on:

The one thing to remember about building content on certain networks is that the engines do pick up on the keywords. Even if a particular Web user doesn’t patronize Twitter or Facebook, if he/she is looking for your product, there is still the chance of a click through to a tweet or status update if the key phrases show in results.

Secondly, you need to remember as teenagers mature, your company should change focus, you can adapt your social network strategy to introduce new trends and continuously market to new

Thirdly you need to know where that important teenage audience is? Tik-Tok and Instagram are the #1 social media platform targeted towards ages 13 and up. One look at this flashy community site and there is no mistaking for whom it is designed. Teenagers are very impressionable, so when it comes to marketing these platforms play a significant role in the success of your campaign. You can connect with Derek on Instagram by visiting his website or by email.

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