It’s very easy to get caught up in the obsession with numbers on social networks. We are always looking for more followers, more likes, more comments, we compare our recent photos to older ones by asking us why some are more successful, or we review our best comments and hash-tags hoping to do better. In short, although it’s a pretty exciting job, it still obsesses us.
And therefore it can easily lead you to the wrong methods to grow. Yes, the competition is tough and we do not hide it, it is not easy to reach a nice level. But nothing is impossible. Some ways hang in your face like buying followers via an application, follow/un-follow an account in the hope of getting his attention and if you get results in the second, know that you lose them soon after. That’s why we call it a trap, naively; you think you have a high engagement rate when in reality, by burning the steps you do not help your account to grow in the best way.
Instead, see your Instagram account as a baby tree. It needs time to grow, grow and take up space with new branches. These represent your network. Does everything come to come to who knows how to buy-Instagram-followers?
The good news in all this is that there are easy and relatively quick methods to help you get on, without the weeds.
1. Use the captions
We cannot say it enough but the space of legend which is reserved for you when you make a post is a tool of quality not to be ignored! The more you use it to express yourself, write, share or even tag, the more positive feedback you will have. Take the time to describe your photo, to say what it represents for you, why not even add an anecdote about it?
Those who see you will read and interact by also wanting to make an effort in their comment. Your commitment rate will therefore increase and follow a perfect curve to success. Interaction calls interaction!
2. Make stories
It’s true, we admit, it’s easy to forget that one. Often because we think twisted that what we do our day is not interesting enough or because we swapped our healthy salad and colorful for a frozen dish. Think again. Your subscribers love your life and want to know more. The story brings another dimension; it allows them to know you a little more, to understand. Do not be afraid to show your human side and not frozen in a perfect photo. Bring movement to your account! In addition, your subscribers can comment on each of your posts in the story and express themselves live on what they see.
3. Speak, communicate
Just leaving a comment is a mistake. In fact, we have become too used to go fast, switch and like in one second before moving on to the next picture. Why? Do you know that the key to your success is how you act with others? For example, do you follow other accounts because they inspire you or because they bring you something, right? Press twice with your finger to show a little heart is not enough.
Take another 20 seconds to read the caption left under the picture you see, to see the details or even the names that appear. This will allow you to really inspire yourself and leave a real comment built. Believe us, the person will be delighted and will return the favor. You two are happy when you see a person get involved to write to you. Answer him directly, tag it, and do not just a little emoji to make “act of presence”.
4. Treat your content
It is essential to look after your content, to have a real visual and personal identity in order to have the chance to be reposted by a great brand, or other accounts that have greater visibility. Do not worry about sharing accounts that we can often see on Instagram and spam our feed.