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How can you position yourself as an authority in your industry, and why would you bother?

How much trust do people have in you and your brand? The current crisis is shining a spotlight on trust and credibility. Brands and leaders are falling into stark categories – those that are trusted and those that aren’t. The equation is simple – people will buy more and more quickly from people and brands […]

How much trust do people have in you and your brand?

The current crisis is shining a spotlight on trust and credibility. Brands and leaders are falling into stark categories – those that are trusted and those that aren’t. The equation is simple – people will buy more and more quickly from people and brands that they trust. And, in the current time of uncertainty, people are making much more considered choices about how they spend their money.

A key plank of your marketing strategy should be the extent to which you establish yourself as an authority in your field. Melbourne-based entrepreneur Lewis Schenk specialises in helping individuals and brands position themselves effectively as trusted authorities. Lewis has spent many years building a global network of contacts, and his company, Boost Media, leverages those contacts to help clients become a more credible, trusted source in their chosen industry.

Lewis’ ability to develop and tap into this network is the foundation of Boost Media’s success, making a big contribution to the company’s solid client base. According to him, the foresight to see the future implications of the coronavirus for many of his clients, and helping them double down on their marketing with the help of PR, has been key in keeping the agency and its clients not only alive, but thriving.

We live in an age of saturation, where everyone has the same “vanilla” flavour, and consumers don’t know who to go to, or more importantly who to trust. Boost Media helps its clients position themselves as an authority figure, making them a more credible and trusted source in their industry. For someone to want to do business with you, they have to know, like, and trust you, which Boost’s PR will solve for you. The main foundation of any business transaction is trust, and Lewis’ goal is to position you in a way that when customers land on your website, page or profile, they immediately want to do business with you. .

Regardless of your industry, Boost can help. From marketing agencies, entrepreneurs, coaches  and small business owners, every company needs a good, and more importantly, credible reputation. This is what makes people share and speak about your business causing prospective customers and clients come looking for you, and not being stuck in the hamster wheel like everyone else. Social proof is one of the most powerful psychological biases known to man, and it is this that Lewis helps his clients leverage enabling them to grow faster than they otherwise would.

PR is more important now than it ever has been, particularly in the current economic climate. It is even more crucial for businesses to communicate clearly with their consumers in a reassuring tone and with respect to the sensitive times facing us all.

Having a passion for helping others grow and prosper, Lewis sees the current chaotic economic climate as an opportune moment for  businesses to position themselves so they come out of this on top, rather than struggling and falling behind their competitors. Boost Media, along with the guidance of Lewis & his global network, can accelerate the growth of your business and brand, helping shape a legacy you can be proud of.

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