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Goodsinners founder Devanchey Bell plans to bring people together through fashion.

Some of us share the same background, goals, and even insecurities. Sometimes strength comes in knowing you are not alone. The human race is a herd. Here we are, unique, eternal aspects of consciousness with infinity of potential. You are a human being and are allowed to be imperfect. There is beauty in your imperfections […]

Some of us share the same background, goals, and even insecurities. Sometimes strength comes in knowing you are not alone. The human race is a herd. Here we are, unique, eternal aspects of consciousness with infinity of potential. You are a human being and are allowed to be imperfect. There is beauty in your imperfections and uniqueness.

Violence was an everyday reality for Devanchey Bell growing up in a West Side neighborhood where gangs and gun violence are rampant. The Englewood native and longtime West Garfield Park resident was warned that basketball would be his only way “out” of the neighborhood. Now, as the clothing line he dreamed up continues to grow, he’s looking to dispel that narrative.

Bell Get a Huge Following From Social Media

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Devanchey Bell started Goodsinners a few years ago through social media and has built a large following that includes more than 100,000 Instagram fans and a large growing audience of customers from all over the world.

The West Side native finds a creative outlet in the Chicago fashion industry

The name Goodsinners “perfectly summed up the imperfections of man and how we are drawn from both sides,” said Bell. Bell has always loved fashion In 2014 after dropping out from the college he started a clothing business in Chicago. Bell said his friends told him basketball would be the only way to break-out the violence of the West Side of Chicago but Devanchey Bell had other intentions.

Bell’s business had zero social media followers when he launched. He didn’t have money to pay a photographer, so he started posting iPhone pictures he took from his backyard porch of shirts and hats he made. After a while, he put together a website and realized there was a market for his clothes, which include T-shirts, sweaters, jackets and hats. He now works from home and a studio in Logan Square. In a few months, he plans to move to an office. He also employs a photographer and a large pool of models. Most of his orders, Bell said, come from Los Angeles and New York, and he’s had buyers from Germany.

Bell said that believe in your vision then you will be successful,

It feels good to know that a kid from a small house on the West Side of Chicago can reach so many people and have them believe in my vision,” Bell said. Bell wants kids from his neighborhood to know that realizing dreams is possible. “I want to be the individual that breaks the cycle, and I believe that there are kids around me looking up to me, praying that I make it, so they know it’s possible,” he said. “I want to be a role model and lead.”

The purpose of Goodsinners

Goodsinners was created as a way to bring individuals together from all backgrounds. Our purpose is to highlight our natural flaws and bring people together with positive messages from all walks of life. We focus on creating garments with a substance that can bring value to others. We all have more in common than what meets the eye. Some of us share the same background, goals, and even insecurities. Sometimes strength comes in knowing you are not alone. The human race is a herd. Here we are, unique, eternal aspects of consciousness with infinity of potential. You are a human being and are allowed to be imperfect. There is beauty in your imperfections and uniqueness.

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