We live in a diverse world: each of us living different lives, headed toward different destinies, and committed to different goals. Practically, as human beings, we collectively aim to use our passion and capabilities for profit and esteem. People use their talents for various purposes, and it is for them to decide what to do with their abilities.
Dani Stephenson leads Straight Forward Music Group in a lifetime task of making timeless music that matters. The group is composed of four divisions—each with significant roles that approach music creatively, professionally, and practically. Straight Forward Music Group envisions to hone new generation talents in the creative and executive field of music.
When young artists start to venture into the music industry, a lot can happen. Many barriers obstruct the path to stardom. Instinctively, artists flock to recording labels, musical coaches, and specialists to ask for guidance.
Straight Forward Music Group offers a 360-degree service that takes promising artists to a wholesome musical journey. The music arm of Straight Forward manages emerging talents and artists to help them steer their careers with control. The division concerns the artists’ creative process of making music from the get-go. As talent manager, Straight Forward intends to develop the musical ability of the musician by creating a conducive and safe environment for free expression, experimentation, and innovation.
Over the years, Straight Forward Music sat down with many potentials, Nana Rogues, for example. Signing with Straight Forward Music five years ago, Rogues, since then, reached incredible feats. He worked with Drake for two consecutive years, co-writing songs like Skepta Interlude and Passionfruit for the album More Life, and Don’t Matter in the album Scorpion.
By working with Straight Forward Music, coupled with his superior talent in songwriting, Rogues received two Grammy nominations and a Brit Award.
The publishing division of Straight Forward comes in to herald information that would help make the artist’s presence known. Publicity is essential for any enthusiast, and Straight Forward Publishing takes care of the creative yet meticulous process of songwriting and producing.
Artists should build a lasting and striking impression in the community. The A&R consultations of Straight Forward provides an effective strategy for talents to establish a good image. Formerly a part of Virgin EMI Records, Straight Forward Recordings is steadily rising to fame. It is a part of the Straight Forward Music Group in charge of A&R consultancy, and it takes charge of distributing and marketing the tracks on behalf of the artist.
The prominence of Straight Forward led them to partner with globally-renowned artists like Anne-Marie, J Hus, Diddy, Lucky Dancer, Celina Sharma, Big Sean, MANN, Wiz Khalifa, Zara Larsson, Skepta, Wiz Kid, Michael Jackson, Drake, Ella Mai, and the list goes on. Stephenson also served as one of the minds building the company Mugal Group, which specialises in developing artists and culture from India and Southeast Asia.
Music, for Straight Forward CEO Dani Stephenson, becomes more meaningful when it serves an even bigger purpose. Straight Forward Giving Foundation gears to raise and generate funds for those who need help the most. With the mission of community service, they graced charities like Princes Trust, NHS Charities Together and Youth Music. The charity arm also supports the education and entertainment of poverty-stricken individuals.
Straight Forward Giving Foundation is currently working with NHS Charities Together to extend aid to communities that experience the damage brought by COVID-19.
The four-pronged approach of Straight Forward to music makes it a home for artists to make songs, grow, and soar yet still grounded. It becomes the vestibule for the new roster of musicians who seek relevance for their crafts.
This is the dream of Stephenson. As an artist himself, who witnessed the twists and turns of the music industry, he forms a company that fosters a bright future for people like him.