Can too much self-belief impact the success of a business?

There is an optimistic illusion rooted in the human need to maintain, defend and promote a positive self-view, which explains why so many entrepreneurs and CEO's take overly big risks

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Flat lay of business concept
Flat lay of business concept

Being too optimistic about one’s ability and future prospects could one reason businesses are failing, according to research by the University of Cologne.

The study, conducted by Professor Fabian Sting and a team of interdisciplinary co-authors, found that businesses could be failing as managers might seen their own innovation abilities and future more optimistically than they actually are, affecting how they view their ideas.

Failing to grasp the true value of an idea can lead a business to be run on poor selection decisions, miss out on great opportunities or to make costly investments, which could threaten their survival.

“There is an optimistic illusion rooted in the human need to maintain, defend and promote a positive self-view, which explains why so many entrepreneurs and CEO’s take overly big and risky strategic shifts that could potentially harm their business,”

says Professor Sting, Chair of Supply Chain Strategy and Innovation at the University of Cologne

A person’s self-belief can be affected by the environment that they are in, such as an organisation, as it can manipulate identities through cues contained in job role definitions.

For this reason, employees that are higher up in the organisation may become overconfident in an instinctive attempt to conform to their role expectations.

“As employees move up the career ladder, the usually acquire a stronger belief in their own abilities to accomplish tasks, particularly when this belief is reinforced in their daily work. For example having a separate office, wearing more formal clothing and taking part in leadership meetings,”

says Professor Sting

However, having optimism is not all bad as the authors say that entrepreneurs and CEO’s need to be sufficiently optimistic about their abilities to set up a business, otherwise they would not take such action.

The study was conducted on a large corporate process innovation data set, validated on 9,000 people in an online experiment, and published in the Academy of Management Journal.

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