When it comes to sports journalism, Brandon Robinson, also known by his show name Scoop B, is a magnate of groundbreaking proportions. A master of sports news in digital print, radio, and television form, Scoop B’s influence over sports and journalism is undeniable. He’s established a reputable brand and strong following for himself and it seems that there’s so much more up the journalist’s sleeves.
Brandon has spent the last twenty years of his career as a media personality in the sports and entertainment industry. He’s worked as an iconic sports commentator, host, and newspaper columnist, thriving in the category of national and global sports. His voice is one of the most trusted when it comes to the global sporting world, making him an ever-present voice in many major sporting games across the country and the world.
Scoop B began his journalism in the 1990s at the tender age of twelve. Back then, he was the host for the 1990s hit basketball AM radio show Nets Slamming Planet with the then-New Jersey Nets. Going toward college, Brandon proceeded to pursue a bachelor’s degree in media communications at Eastern University. He also earned a master of arts degree in journalism at Hofstra University.
As Brandon jumped into the professional journalism world once more after pursuing formal education, he appeared on major networks such as CBS, NBC, CNN, FOX, and MSG Networks. Due to his influence in the NBA, he also made an appearance on the basketball video game NBA 2K in their digital MY Player Mode.
In all that Brandon has achieved, he remains true to his roots and commitment to sound and proper journalism. Scoop B’s writing prominence comes from his tenure as a staff writer at The Source Magazine, managing editor and columnist at RESPECT Magazine, a writer at CBS where he was also a podcast host and contributor to CBS This Morning and a senior columnist at Basketball Society Online.
Currently he is a senior writer at Heavy.com.
The iconic sports journalist Scoop B has built for himself a solid reputation in sports and journalist circles. “Brandon makes sure to have the scoop on all the major pop culture events around NYC,” shared actor, Nick Creegan.
“If you’re reporting at a big event, you can be sure to see him there doing his thing.”
Today, Brandon has taken significant strides to pursue his passion for media and sports, which lead to the formation of Scoop B Radio, the sports aficionado’s podcast show. The idea of the show came from a collection of old cassette tapes that contained the journalist’s interviews with players like Dikembe Mutombo, BJ Armstrong, Scott Burrell, and Kendall Gill. With the help of a team, Brandon digitized the tapes and started doing more current interviews with modern-day figures. Scoop B Radio gathered over two million streams in 2019 alone and welcomed top-rated special guests like Pete Sampras, Mark Cuban, Shaquille O’Neal, DJ Khaled, and the voice of Siri.
Scoop B Radio has, at this juncture, become a credible news source of sports and other news. Forbes, New York Post, New York Daily News, Complex, Fox News and many other channels have made mention of the podcast. Brandon hopes to grow his influence as a voice in sports and journalism in the many more years to come.