Learning to become confident in the image you portray to others is easier when you have a fantastic role model. My Dad, Dr. Gerald Sonson Charles Jr., was my example.
He was a significant reason why I do what I do today. He was the sharpest dresser and the first one to teach me the importance of the appearance and behavior essentials of a great first impression and how your presentation teaches others how to treat you.
- “It’s better to be an hour early than a minute late.” Arriving on time shows respect for others. They will instantly take you more seriously. Arrive appropriately early, around the 10-minute mark. Earlier than that and you may be intruding on your hosts’ time causing an impression that works against you.
- “Don’t wear home clothes in town.” You are a walking billboard for your expertise, credibility, values, and strengths. You don’t get a second chance to make your best impression so when you step out of your door, do so with your best presentation. Leave the ultra-casual or sloppy-floppy clothes as home clothes and stick to anything crisp and “smart casual” including garments that are in good repair – having no stains or signs of wear.
- “Buff out those scuffs.” Scuffs on shoes are a small detail but tell others much about your attention to detail. Scuffs say “I don’t care.” Get out the boot and shoe polish and spend some time with your good leather shoes making them uniform and neat taking out the scuffs.
- “An iron is your image’s best friend.” Wrinkles send the same message as scuffs and make a worse impression. (Oh, my Dad hated wrinkles!) He would tell us to turn around and change immediately. Nothing you want to communicate a sense of authority presence should have a crease. Learn to iron or get to know a good dry cleaner.
- “Always overdress.” I love this one. It’s my favorite. Always err on the side of being overdressed. When you feel in command about who you are, how you present yourself and what you have to offer, it will never matter if you are the one that stands out from the crowd. You’ll own it and the room will notice and appreciate your confidence.
You’ve got just three seconds to make a first impression. You can make the most of those nanoseconds by taking care of these simple details. Removing distractions in your appearance helps those you want to connect with a focus on what you can contribute.