First impressions are everything. A pleasant environment followed by a positive experience is what creates magnificent first impressions, and this is exactly what brand ambassadors do: they create outstanding environments for any business or brand presentation.
There is a strong reason why so many companies from various sectors use the help of promotional agencies, brands such as American Express, TMobile, McDonalds, Apple and pretty much every major brand in the world, use promotional models as part of their branding technique. Everything looks more attractive in a beautiful surrounding. Although many might think the services of a modeling agency are mostly good for auto industries, gaming, and beverages, the truth extends far beyond this.
A promotional modeling agency offers a wide range of services. They are, in fact, marketing agencies that specialize in booking models, talent, and staff for various events. There is more to these agencies than just promotional models – although they make an important part of the business. This is where you can find the perfect brand ambassadors who know how to represent your product or service in the best possible way.
Experiential Marketing
If you want to make your next event as remarkable as possible, the best thing to do is mix things up and add some entertainment. Companies and brands will sometimes hire on professional dancers, including even ballerinas and professional break dancers. For a special touch and a fresh, exotic twist, they can also feature bartenders, mixologists and cocktail servers for spicing up various events. “A beautiful display of dancers and servers giving out champagne is going to leave a far better, lasting impression in a brands ‘potential consumer’ minds,” said Quinn. But even the most simple things, such as having an ambassador hand out pins to t-shirts is a great way to add some extra touch to your trade show or activations.
Brand Activations
Brand Activation is an event which launches a product or a service. The term “activation” is used because events like product or service premieres are perfect for making an astonishing impression and “activating” the part of your audience’s brain which instantly understands what your brand or product is all about. To help run these activations, brands typically will hire on brand ambassadors. Brand Ambassadors are contracted professionals who help bring attention and awareness to your activation. Many times brands will hire their ambassadors through agencies, such as The Kat Agency. “I make sure to individually train my ambassadors to make sure they hold the right qualities. They need to be smart, outgoing and approachable to make sure our clients get the best outcome possible,” said Kat Quinn, CEO of The Kat Agency.
Trade Show Models
Trade Shows require a team of hardcore professionals to get the optimal results. Logistics, planning, organization, and impeccable execution are necessary for everything to be perfect.
Not only do they add beauty to the booth, but they also act like brand specialists and lead generators. A good trade show models knows how to work with potential leads, they know exactly who to follow up with, and they are true professionals when it comes to interacting with any new business.
Promotional Models
Creating brand awareness is best done with the help of promotional models. Promotional modeling agencies will provide everything you need. Whether you would like a model to represent your brand in a staged environment, or need someone to connect and interact with your audience in public, The Kat Agency has you covered. They will take their time to carefully examine your needs and priorities, so they find the perfect model for your brand.
There is a strong reason so many brands choose to promote themselves through modeling agencies. Choosing to create the perfect environment for your audience, leads, business partners, or future customers is the best thing you can do for your business.
Thanks to Kat Quinn with The Kat Agency for her insight and expertise.
www.thekatagency.com