Wendy Wood

Research Psychologist, Author of Good Habits, Bad Habits


Wendy Wood a research psychologist who devoted the last 30 years to understanding how habits work. She is Provost Professor of Psychology and Business at the University of Southern California, where she also served as Vice Dean of Social Sciences. A 2008 Radcliffe Institute Fellow, and 2018 Distinguished Chair of Behavioral Science at the Sorbonne/INSEAD in Paris, Wendy has advised the World Bank, the Centers for Disease Control, and industries such as Proctor & Gamble and Lever Bros, She is also the author of the forthcoming book, Good Habits, Bad Habits.

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The Science of Making Positive Changes That Stick

by Wendy Wood
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