Valerie Riley was raised in the San Francisco Bay area before moving to Dallas, TX on a whim. While in Dallas, she took a position as a Personal Assistant. During her seven years with her employer, she gained the skills that would later shape her own company. When the position ended, Riley decided to launch her own business using the skills she had perfected and position she had come to love, but with an eye to be a disruptor in the field.
She moved to Oklahoma City, OK in 2009, opened what was then called The Riley Group, and after bringing on three clients in her new home city, hired her first employee. In 2014 at the urging of her business mentor, Riley began the process to franchise the concept. After rebranding the company to be called LifeSquire (and way too many conference calls with consultants and lawyers), the company was franchised in June 2015. Since that time, LifeSquire sold and then closed 7 locations outside of Oklahoma City. (Too adversarial of a business for her!) Now, the company is focused on expanding nationwide through their proprietary technology, along with their job placement & training programs, for anyone, not just assistants, in support roles. LifeSquire is the largest personal assistant company in the US and the first to market technology specific for this relationship.
Valerie Riley is passionate about her dogs, her rescued cat, her vacuum, empowering caretakers, and new ideas. In that order.