Scott Goodson

Based in New York, is the founder and CEO of StrawberryFrog, the legendary Movement firm working with the leaders of companies such as Google, Emirates, Mahindra, PepciCo, SunTrust Bank, Truist, and Walmart. From his offices in the Empire State Building, he planned this new book #ActivateBrandPurpose as COVID descended into NYC working with vetren strategic leader Chip Walker. The book introduces the idea of Movement Thinking™, helping CEOs, CHROs, CMOs, CSOs and CFOs move from purpose strategy to action. Which is especially relevant as companies look to the future beyond COVID. Scott's first book “Uprising: How to build a brand and change the world by sparking Cultural Movements'' (McGraw Hill 2012) was a bestseller, bringing the idea of "Movement Marketing" to the world a better way for brands to grow. For 25 years Scott has helped leaders galvanize people and organizations around shared purpose via 'Movement Thinking' to achieve competitive advantage. He has lectured at Harvard Business School, Cambridge University and appeared on BBC, CNN, CNBC and in Fast Company, INC Magazine, the Wall Street Journal, The Financial Times, The Economic Times, and Harvard Business Review.

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How to Be a Galvanizer

by Scott Goodson, Chip Walker
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