Penny Soo

Brand Strategist

Penny Soo is a Brand Strategist from Auckland with an extensive background in PR and Marketing. She helps businesses build and scale brands that are influential and profitable with her unique methodologies. Penny is recognised for her unorthodox approach in branding by incorporating marketing communications, consumer behaviour and psychology.

Penny is passionate about building communities and empowering people to design freedom lifestyle through branding.


Displaying stories 1-2 of 2 in total

This Is Why You Can’t Build Your Brand Authority

by Penny Soo

Did you know that your face is a valuable engagement tool?

by Penny Soo

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