Lyana Pearson is the founder of Rephrase.Life. She's a professional copywriter with expertise in marketing copy and articles on human potential, self growth and changing perception. Over a decade in the marketing, branding and copywriting industry has given Lyana incredible opportunities to work with a wide variety of clients, and to learn from the best writers, marketing and branding experts, and "experience developers." Perception is everything and perceptions can be overcome. Sometimes, all it takes is a few words. Lyana calls it Rephrase because she believes that just about anything can be re-framed to create a sense of satisfaction or awe, appeal to real emotion, and show a person or service for the authentic, unique contribution they are.