Lori Abshire

Sr. Director of Marketing

As Senior Director of Marketing for The Ohio State University Wexner Medical Center, I get to combine two great loves: marketing and healthcare. I spent 15 years of my career in restaurant marketing and I loved it, but I LOVE working in an industry that has such an impact on people’s lives. As I tell my team, we don’t save lives…our physicians and clinical staff do that, but the way we position an ad can cause someone to take action that can impact someone’s life. There is nothing more rewarding.

My everyday role is to protect and promote our brand. When I’m in protection mode, my work is invisible if I’m doing it well. But I also love promoting the brand – working not only on strategic initiatives, but also sharing successful patient stories or breakthrough research being conducted at Ohio State.

As a leader, I prioritize the growth of individual team members. It’s said that you have to look out for yourself because no one’s looking out for you. But I hope that if you went to my team, they’d say I’m always looking out for them, too. My joy comes not from getting a new title next to my name, but in writing a memo to say that a member of my team got promoted or seeing someone accomplish something that they never thought would happen.

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