Michael is an anthropologist and founder of the Creative Being app, which provides the first ever systematic way to develop your creative thinking ability.
With a PhD from the University of East London, where he is a former lecturer, his doctoral thesis focused on the evolutionary origins of creative, imaginative and inventive thought and behaviour over the last 100,000 years or so.
Michael fervently believes he can help anyone improve their creative intelligence, from organisations and high-flying leaders to self-professed non-creatives and those who are already brilliant creative minds.
Michael has developed the first and only true theory of creativity – Generator Theory – as detailed in his book The Creativity Code. (Currently out of print while second edition is completed.)
Michael has run extensive creative thinking courses for IBM, Barclays, Pernod Ricard and the Guardian newspaper, who has also published his work.
Michael is himself a creative soul - these days anyway. Having had no background or even interest in inventive thought until adulthood, his creative self flowered through his academic studies of creativity and the development of his theory and techniques. In recent years his big ideas have been behind award-winning advertising campaigns, cover articles in leading marketing industry publications, and high-profile re-brands of billion dollar companies. He has invented a radical new weight training technique, and has pursuits as varied as music, visual concepts, film-making and script-writing. Michael's feature film script is currently in development. It’s about a woman who tries to go mad.
Why Creativity Is Now More Important Than Intelligence
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“People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.”
- MARCUS AURELIUS