Community//

Your Business Can’t Survive Without Relationships

I talk a lot about how much I dislike the ‘popularity contest’ when it comes to the online business world; the ‘social climbing’ as it were. You’ve probably seen it yourself – the way you have to be ‘seen’ with the right people to get ahead. ‘Seen’ at the right events, be in the ‘inner […]

I talk a lot about how much I dislike the ‘popularity contest’ when it comes to the online business world; the ‘social climbing’ as it were. You’ve probably seen it yourself – the way you have to be ‘seen’ with the right people to get ahead. ‘Seen’ at the right events, be in the ‘inner circle’ of the right mentors.

This online popularity contest puts so many people off starting their dream businesses because they feel like they can’t compete with those people that we all know who have thousands of followers, who are ‘instagram’ famous, who are ‘friends’ with the big boys (and girls actually).

But I’m here to tell you that it’s all nonsense and you don’t have to do things that way.

There are so many amazing people I have met recently who don’t have a huge social media presence (just a little audience who love them). They don’t have a million instagram followers and they’re not speaking on all the big stages. They’re never pictured with the ‘right people’ and some wouldn’t even know who the ‘right people’ were! It just doesn’t interest them.

And they are earning a LOT of money. Some are earning millions in fact and yet they escape the social media popularity merry-go-round. No vanity metrics needed.

How? Through connection. Good old fashioned relationship building

And it’s made me realise how much of my success has been down to relationship building too – not to all the big shouty names you’ve all heard of. But to brilliant business owners quietly and diligently doing fabulous things. They are the people that have helped me, referred me, opened doors (they just don’t do it loudly).

And if you’re panicking because you feel like a small fish in a big social media pond, I want to tell you not to worry. Those small fish are the ones that develop long term, sustainable businesses that generate high profits and a very loyal customer base. Through very good relationship building, referals, good customer service and connection.

And at the end of the day, relationships are what truly matter in business.

    The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Community//

    “Identify who (what audience) you want to talk to and use hashtags to get involved in conversations”, With Zoé Bélisle-Springer & Candice Georgiadis

    by Candice Georgiadis
    Community//

    6 Ways Social Media Contests Help Small Businesses

    by Joeltaylorjo
    Community//

    Is social media making you anxious?

    by Dr. Pragya Agarwal

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

    - MARCUS AURELIUS

    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.