Young Entrepreneur Builds Million Dollar Promotional Code Business

When a store issues promotional codes, they're providing customers with an incentive to buy, which benefits both the customer and the business.

Using the same concept that brands such as Amazon, Target, and Gap have used, Aaron Leuppcreated a successful company worth millions of dollars. Companies like Lyft and Uber have encouraged users to sign up for their services through promotional codes for years. Leupp, a Los Angeles entrepreneur, has been able to successfully build his organization by offering promotional codes to encourage customers to try the services and brands of other companies.

Leupp supported himself by working at a Belasco nightclub while attending the University of Southern California. He got an opportunity to organize an event at the club and arrange the transportation of the customers. Leupp took advantage of a promotion offered by Uber at the time for new users. Whenever he used the promo code to set up each ride, he would receive credits for his own free rides. He included the promo on his party fliers, and it was so popular that Uber offered to pay Leupp money instead of credits to get people to continue to use their services.

Having had so much success with Uber, Leupp decided to try the tactic againwith a company called Postmates, which was a delivery company that was starting out at the time.Leupp was able to generate thousands of dollars in credits in a very short time. He contacted the Postmates CEO, a man named Bastian Lehmann,through email. After Lehmann heard what Leupp had achieved, he quickly signed on as his second client.

A short time later, in 2013, Leupp launched PromoAffliate, his own company, after finding similar success with a few other companies.PromoAffiliates connects clients like Uber, Lyft, and Postmates to digital influencers. These influencers then promote brands through the release of free promotional codes. The influencers then receive 80% of the commission.

PromoAffiliates began a “Pay Per New Users” campaign. This is where customers send PromoAffiliates a series of promotional codes that are uniquely specific to their company. PromoAffiliate then uses the codes in their campaigns by passing them to a team of associates and influencers. All risk to the clientis removed because they only pay for the final results.

PromoAffiliates is occasionally given bonuses by various brands as an incentive. For example, there was a time when would Lyft would reward the company with a $1000 bonus each time a new driver signed up with their promotional code.The drivers were also given a $1000 bonus after so many rides were given to customers, which encouraged them to want to sign up.

PromoAffiliates has had great success with interacting with celebrities because of its unique California location. Social media has played a considerable role in making these successful celebrities deals happen. They have helped PromoAffliates land millions of new users for their clients.

PromoAffiliates has gone from generating thousands of dollars of revenue in 2015 to millions of dollars of income now. They now are able toproduce billions of views for their clients’ campaigns, making them a highly sought-after business by both investors and clients looking to build their customer base. Although Leupp has received many investment offers, he has not taken any of them because of the positive direction his company is going at this time.

Leupp says the goal for PromoAffiliates is to become the Mad Men of the present day. Leupp wants to help as many startups as he can to reach their full potential and thrive. PromoAffiliates continues to offer revenues to influencers, bloggers, and YouTube personalities that help promote his customers. In doing so, he is able to help both ends of the spectrum to succeed and yet continue to build and support his endeavors as well.

Leupp believes his personal experiences throughout his life have prepared him for building his own business. In high school, Leupp played in several bands and made his first feature film. He also helped his father promote and launch a store for tuxedos and suits. Leupp feels he has been promoting something his entire life. He was ready when opportunity knocked because of his past experiences, and he wisely seized the chance to give it his best. Leupp is a perfect example of what can be accomplished if we are looking for opportunities to succeed in life.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...


Young Entrepreneur George Gstar Builds Million Dollar Business

by Ashish chanchal

9 Ideas to Make a Side Income While Growing Your Business

by Darrah Brustein
Just Got Rejected-These 9 Inspiring Stories Will Help You to Bounce Back

Just Got Rejected? These 9 Inspiring Startup Stories Will Help You to Bounce Back

by Melvin Wong

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.