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Ylette Luis: “What do I want and what truly brings me joy?”

I truly believe that beauty is an inside job and that the idea or feeling of beauty can be very personal. I implore you to ask yourself: What makes me feel beautiful? This can be different for everyone. The first step to feeling beautiful is changing the inner voice that leads you to believe that […]

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I truly believe that beauty is an inside job and that the idea or feeling of beauty can be very personal. I implore you to ask yourself: What makes me feel beautiful? This can be different for everyone. The first step to feeling beautiful is changing the inner voice that leads you to believe that you are not. How do you speak to yourself? Are your words kind and loving? Are your words your own or are they someone else’s? Often times we have the voice of other people or the media who have told us beauty looks like XYZ in our head and when we listen to it, it can lead us astray.


At times it feels like wellness or elevating one’s well-being, is diametrically opposed to high achievement and high performance in one’s career. The stress, mental energy, long hours, lack of restful sleep and preoccupation that result from a high-achievement life seem to directly inhibit wellness. And yet, in order to sustain the creativity, flexibility, mental acuity and resilience that are necessary for high performance, wellness and wellbeing of the mind, body and soul are also mandatory. So how do we achieve both? This is the question I’m hoping to answer through conversations with high-achieving leaders and influencers who are practicing their own philosophies about how to maintain their wellbeing.

As a part of our series about “Social Media Influencers Share Their Top Self Care, Wellness, and Beauty Tips, I had the pleasure of interviewing Ylette Luis.

Ylette Luis is a Miami based Cuban-American, fashion-forward entrepreneur, jewelry designer, and influencer. Born during Scorpio season on October 26, 1985, to Cuban immigrant parents, it was inevitable that she would develop a strong work ethic, ambition, and the drive to create something of her own . After following the “traditional” path to success, Ylette attended St. Thomas University where she completed a bachelor’s in criminal justice and went on to complete a master’s in psychology at the University of San Francisco. Soon after she obtained a position at BoxyCharm as a Content Creator specializing in social media marketing and influencer relations, gaining extensive knowledge and expertise in the beauty and fashion industries, as well as the influencer community.

In her early thirties Ylette made the decision to pursue a different path. She often compares this time in her life to Saturn Return, the astrological event said to bring immense reflection, change, and growth. She spent time reflecting on her passions, the strong Latina women who inspired her throughout her life and this is how XIO was born. Inspired by her love of all things fashion and astrology, Ylette created XIO, a unique monthly jewelry subscription box, featuring a variety of carefully curated jewelry pieces that evolve every month.

Ylette’s commitment to family is at the core of XIO. The company was inspired by and is named after her grandmother Xiomara, who she credits with instilling in her a love for entrepreneurship, a passion for jewelry and a deep admiration for the story each unique piece tells. XIO is a husband-wife collaboration written in the stars, allowing Ylette’s passion, creativity, and drive to collide with her husband’s motivation, business acumen, and sales expertise. Ultimately, family is the largest inspiration behind XIO. Ylette hopes to instill the entrepreneurial spirit in her daughters as they keep her company and help design new pieces.

Keeping her grandmother’s inspiration through every step, Ylette is involved in the entire process at XIO, but her favorite part is seeing her gals feel beautiful, confident, and inspired when they wear the pieces. Connect with her on Instagram @xio_byylette.


Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you share with us the backstory of how you came upon this career path and to where you are today?

In my early thirties, I went through a transition period where I had to get honest with myself after many unfulfilled, years. I took a step back to on my passions and the strong Latina women who inspired me throughout my life. This is how XIO was born.

The company was inspired by and is named after my grandmother Xiomara, who instilled in me a love for entrepreneurship, a passion for jewelry and a deep admiration for the story each unique piece tells. was born and lifted in Miami. My family is Cuban. I think I’ve been wearing jewelry since the time I came out of the hospital. I was always into jewelry since I was little. When I was in high school, I’d make little beaded bracelets for my friends. I used to sell them by word of mouth. As I got older, I started thinking I could really make something out of this. In 2017, we launched XIO.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

The success of XIO has been a team effort . Although my grandmother has been part of the creative inspiration behind my initial idea to start XIO, I’d be remiss if I failed to also credit my husband, company co-founder and CEO, Eddy Luis, for believing in me and fully supporting me in everything that I do. He helped bring my ideas to life and together, we have been able to take XIO to where it is today. We all have moments when we second-guess ourselves or doubt our abilities but being able to work with my husband and have his support is truly invaluable in my opinion.

Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?

It’s not necessarily humorous, but I started a Youtube channel in the beginning of my journey, until it, no longer felt authentic to me. I think it’s important to follow your intuition and what feels right, versus what doesn’t and be OK with shifting gears at any moment if something does not feel right.

As an influencer, you have been blessed with great success in a career path that many have attempted, but eventually gave up on. In fact perhaps most people who tried to follow a career path like yours did not succeed. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?

The first thing you have to ask yourself is “What do I want and what truly brings me joy?” Success looks different for everyone. Don’t accept the idea of failure as your reality. Often times when we have a dream and we share it with others they will give us 101 reasons why it won’t work out and if we are not careful, we can accept those limiting beliefs as a realistic outcome. As a big believer in the law of attraction and manifestation, I believe that if we truly set out to do something that is in alignment with our true self and put in the work, success will come.

Can you share with our readers some of your strategies you’ve used to build an engaged, loyal, and large online community?

To be honest, I have built a community by simply sharing the things that I am passionate about and showing up authentically. If you feel called to create and connect, do it. Find what truly brings you joy and share it with the world in the unique way only you can do. I have found that staying true to who I am and understanding that there is space for everyone to expand and grow has also instilled me with the confidence to keep going.

Ok thank you for all that. Now let’s shift to the main focus of our interview. In my work, I focus on how one can thrive and care for oneself in three areas: body, mind, and heart. You are a busy person with a demanding schedule, can you share with our readers two self-care routines, practices or treatments that help your body thrive? (Kindly share a story or an example for each.)

For years now, my go-to practices have been spinning and journaling. Spinning is my favorite exercise because I truly enjoy everything about it. From the music to the high-vibe energy, to the sweating, it’s the only exercise I have been able to do that doesn’t feel like a drag and it helps me clear my mind. In my opinion, exercise should be fun because if I have to force myself to do it, I won’t stick with it very long. Therefore, I encourage you to find the exercise that works for you and do it as often as possible. Your mind and body will thank you for it.

Another thing I cannot go without and I need to do it more often than exercising, is journaling. Journaling has always been my form of meditation and I find that practicing gratitude journaling is even more beneficial. Simply writing down 5 things you have to be grateful for daily can be extremely transformative. Not only does gratitude help shift my perspective into one that is in alignment with the heart, but it also reminds me that I am truly blessed and in turn, opens the doors to allow an abundance of more blessings to be grateful for.

Can you share with us two routines that you use to help your mind or heart to thrive? (Kindly share a story or example for each.)

Meditating & journaling. I think it’s truly important to sit with yourself and quiet your mind, even if for a few minutes daily, to truly gain clarity. Practicing gratitude daily is essential. There are so many wonderful things to be grateful for every day, despite the complexities in the world. For me personally just being grateful for having a healthy family and the freedom to manage my time with them is priceless.

Can you share 3 ideas that anyone can use “to feel beautiful”? (Please share a story or example for each.)

I truly believe that beauty is an inside job and that the idea or feeling of beauty can be very personal. I implore you to ask yourself: What makes me feel beautiful? This can be different for everyone. The first step to feeling beautiful is changing the inner voice that leads you to believe that you are not. How do you speak to yourself? Are your words kind and loving? Are your words your own or are they someone else’s? Often times we have the voice of other people or the media who have told us beauty looks like XYZ in our head and when we listen to it, it can lead us astray.

Personally, I grew up with the belief that beauty meant “having a nice body” and I had the voice in my head telling me that if I wasn’t skinny or if I didn’t have an hourglass figure, I wasn’t beautiful. It took me a long time and having children to learn to accept my body for what it was and to learn to love my soul more than my vessel. No matter how many people told me I was beautiful, I didn’t believe it or start to see it until I did the work to heal all the words in my head telling me otherwise. I will confess that as much work as I do and have done on self-awareness, there are still days when I get down on myself and feel “ not beautiful” but I remind myself that I am beautiful when I am being kind when I am showing love and giving myself love, and when I am being grateful. Beauty is defined by YOU and no one else. I want more women to know and believe that.

Is there a particular resource, a practitioner, expert, book, or podcast that made a significant impact on you and helped you to thrive? Can you share a story about that with us?

As a life-long student of awareness and self-development, for me, it has been and continues to be the late Dr Wayne Dyer, who taught that success is an inner process and If you change the way you look at things, the things you look at change. Some of my favorites books of his include: “The Shift, “Change Your Thoughts Change Your Life,” and “The Power of Intention.” I try to listen to his lectures on YouTube whenever I start to catch myself having negative thoughts and he helps remind me how we have the power to change our experiences by simply choosing to see things from a different perspective and looking at everything as an opportunity for growth and development.

Do you have a story about the strangest, most bizarre or funniest wellness treatment that you’ve ever experienced?

I have to say I haven’t really experienced any strange or funny wellness treatments yet, but I would love to try Reiki. The spirituality and mysticism in the practice is something that strongly calls my attention.

As an influencer, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

Honestly, I love to spark curiosity and I would love to inspire people to ask themselves the important questions like “ Why am I here? What is my purpose? How can I connect with my true essence?” For this reason, I started a passion project which I named “ The Aura Room” and it’s a podcast all about connecting with your soul and pondering the deep questions and meaning of life. I believe living a conscious life is the best gift you can give to yourself and those around you.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world with whom you’d like to have a private breakfast or lunch with, and why? He or she might just see this. 🙂

Oh yes, since I wouldn’t be able to sit with Dr Wayne Dyer, I would love to attend a brunch with Oprah. She’s had the opportunity to interview so many wonderful, inspiring and unique people over the years whom I adore so deeply, I would love to be able to pick her brain and have a deep conversation with her about life.

What is the best way our readers can follow you on social media?

You can follow my personal page on IG at @Ylette_ and my business @xio_byylette

Thank you for these fantastic insights. We wish you only continued success in your great work!

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