In today’s digitally driven world, search engines play a significant role for every business owner. Be it a blogger or a new channel or any eCommerce shop, for everyone it has become crucial to rank higher in various powerful search engines like Google, Bing etc.
Each one of them (business owners) have to undergo a properly planned SEO process in contemplation of gaining higher ranks. An SEO, generally known as search engine optimization, is a process of enhancing your overall website to attain a considerable amount of web traffic that actually converts.
And, gaining a great SEO (search engine optimization) is not an overnight process. It is a continuous process that keeps on evolving and need your attention from time to time. You cannot simply purchase an SEO friendly theme and hope to rank higher in search engines.
There are several aspects like having proper website architecture, working on page load speed, implement XML sitemaps etc. that can help you to acquire wonderful results. This writing is all about focusing on the benefits of WordPress web development in order to experience an outstanding SEO or search engine optimization experience for your online website.
Let’s begin with the following:
If you are WordPress user, you must be aware of its simple and easy to use the framework. Moreover, it offers you to utilize its simple permalinks that contributes to SEO a lot. It becomes easy to share your link structure amongst various other websites.
That, further, helps your WordPress website crawl by Google spiders along with finding, indexing, and ranking them accordingly. In case, you are not a WordPress user and are looking for easy and cost-effective ways while optimizing for SEO, you can easily opt for WordPress web migration services and enjoy its offerings.
WordPress is a powerful CMS that is written in PHP and MySQL. Still, you can easily set up and run your websites on it without seeking any help from developers.
Its easy to use built allows to perform various SEO techniques like setting your permalinks, installing a .xml sitemap, media optimization, interlinking your posts, producing high-quality content (unique, informative, and easily shareable), altering heading tags & default permalinks structure etc. in an effective manner and that too on your own.
Adding to the above-mentioned points, WordPress offers you availability of tons of amazing WordPress plugins. There is no aspect of your WordPress website left out that cannot be enhanced or optimized with the help of a plugin.
‘All in One SEO Pack’ and ‘Yoast SEO’ are two of the powerful WordPress plugins that you can easily integrate with your website and hand over the hurdles of SEO process to it.
Apart from this, WordPress allows you to easily integrate powerful SEO tool like ‘Google Analytics’. It is the best and proven tool to enhance SEO provided by Google itself. With its easy implementation, you can track the indexes on your WordPress websites like total page views, number of sessions, bounce rate, and time on site etc.
No coding skills are required to implement this tool, you can easily and quickly setup it with a few clicks.
In addition to default website templates written in clean code, WordPress offers you to easily customize each web page of your site for better SEO.
Whether you are producing a blog post or creating website’s landing page, you can easily create unique meta descriptions, title tags, and URLs which are perfectly optimized to the potential keywords being used by consumers on various search engines.
Also, you can bring in the power of custom excerpts or tailored plug-ins, varying on the type of your business you are dealing in.
While summarizing this article, I would highly recommend WordPress for every startup as it provides you with complete flexibility, scalability, ability to transform simple website into a fully-fledged eCommerce store etc. and that too on affordable rates. Have a happy selling!