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WooCommerce: Benefits for Small Business

Everyone knows that WordPress is a perfect platform for blogging. Many companies use WordPress as their blog platform, even if their website is being developed in any other other programming language. However, the popularity of WordPress doesn’t end there – even though there are a lot of free ecommerce platforms out there, Woocommerce is considered […]

Everyone knows that WordPress is a perfect platform for blogging. Many companies use WordPress as their blog platform, even if their website is being developed in any other other programming language. However, the popularity of WordPress doesn’t end there – even though there are a lot of free ecommerce platforms out there, Woocommerce is considered as the most popular ecommerce solution currently available. Woocommerce is basically a plugin of WordPress which converts a normal WordPress website into a full fledged ecommerce platform. There are a lot of benefits which togetherly have Woocommerce the most used ecommerce solution in the world. Below are some of them:

  1. It’s Free

There is no shortage of high-quality CMS ecommerce currently on sale, which strives to help traders sell online easily and in an innovative way. Most often, the only drawback is that everyone has a price.
WooCommerce is completely free for download, right now. Yet, despite being free and open-source, WooCommerce offers impromptu functionality, while being extremely flexible both by nature and by adding extensions, which I will mention later.

2. Great flexibility
Perhaps one of the biggest advantages of WooCommerce for newcomers to e-commerce is that merchants using the platform can exercise a lot of flexibility with their products without having to know the technical side of things too much.

Products can be classified, given sales prices, independent attributes and more. In addition, WooCommerce stores are able to sell physical, virtual, downloadable and even affiliated / external products.

3. More than e-commerce
WooCommerce does not force users to go beyond their comfort zone when they build their online store, yet at the same time, they open the door promptly for more than just e-commerce.

For example, WooCommerce users can create a fully functioning store within a professional website, along with an integrated blog. All these dimensions of a company’s online presence are exploited in one place and presented together seamlessly, and it is all thanks to the fact that WooCommerce is a platform based on WordPress.

4. Family friendliness
Speaking of WordPress, the extremely popular CMS supports over 51% of the best millions of websites currently in existence, so it would be fair to say that many e-commerce startups will have had the pleasure of using WordPress, for similar or unrelated online projects.

Because WooCommerce is a plug-in for WordPress, past users of the platform will benefit from being able to recognize the user-friendly interface of WordPress. That kind of familiarity when building an online store could easily save time and confusion, while creativity is strengthened.

5.Vast Customization Option

Being free has not made WooCommerce a rigid platform. In fact, there is plenty of room to customize and change your online store to a level of uniqueness.

Currently, users can choose from 39 different WooCommerce-enabled themes, many of which are free, through the WooThemes store. Once you have selected a theme, you can start working on editing the default CSS styles and color themes, modifying the code and experimenting with the special features offered by each theme.

6. Professional yet simple
Although WooCommerce is a free and easy-to-use e-commerce platform, you should not be fooled into thinking that this is not a professional solution for online stores, because that is exactly what it is.

In the platform, you can find detailed order tracking and customer engagement tools, which allow merchants to view past and open orders, update delivery status, apply discounts and so on. In fact, the tax settings, inventory management, shipping options, coupon codes and practically everything necessary for a professional e-commerce configuration are part of WooCommerce, immediately available.

7. Simplified Analytics
A fundamental tool used by the owner of any website is their analysis tool. Many e-commerce startups may not know how to apply an analytics system to their website, nor will they know which statistics require targeted analysis. Fortunately, WooCommerce has covered such traders.

The integrated analysis system makes a wide range of statistics clear. Data such as total sales, sales by date, average order totals, individual customer statistics and much more are all presented in an orderly manner through graphs, without the user ever having to leave their administration panel. It’s so easy

8. Plugins for every additional features
As it is, WooCommerce has the ability to help any aspiring online merchant create and manage his business easily and professionally. Yet for those looking for extra features, WooCommerce once again does not disappoint.

There are thousands of WooCommerce extensions available, and hundreds of website which sells Woocommerce plugins- some of which are free and some require a fee. From these extensions, you can find applications related to accounting, payment gateways, marketing, reporting and more. For eg, Woocommerce product addons plugin is one such great free plugin that can enhance the whole features of the product detail page, by capturing additional details. The beauty of Woocommerce is that you get a lot of things for free and even better, plugins with a lot more advanced features can be bought a very cheap rates- costing just a few dollars. A classic example is Woocommerce extra product options which is actually an extended version of the plugin that can be bought at a dirt-cheap price.


9. Room For Growth
As simple as WooCommerce is an e-commerce platform, it also allows you to exercise some growth and expansion in terms of store management, products, and customers.

For example, editing templates is easy if users want to do it directly via theme files or if they use a lot of hooks and filters. WooCommerce also has various APIs ready to be used for creating extensions, as well as a large library of documentation, so that users can know how WooCommerce works, inside and out.

10. Abundance of Themes

Finally, one of the best reasons why WooCommerce is perfect for e-commerce startups is because of the availability of Themes.

There are lot of market places that creates stellar WordPress themes, extensions and plugins, including WooCommerce. They have a wonderful experience of reliability and professionalism both with their products and with their support system. In addition to a myriad of real and contactable people, WooThemes users can take advantage of community forums, video tutorials and more.

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