Women Of The C-Suite: “Spend time teaching” With Melissa Moschetti, VP of XACTV

“Spend time teaching. It often seems easier to just do things yourself, but you must delegate in order to move the business and your…

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“Spend time teaching. It often seems easier to just do things yourself, but you must delegate in order to move the business and your people forward. Spending time with your teams investing in what and why they are doing what they doing creates a sense of ownership, accountability and growth for all.”

I had the pleasure to interview Melissa Moschetti, Vice President and and Managing Director of XACTV

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I went to school for Business Administration, with a concentration in both management and marketing. What I quickly realized after graduating, was every business needs both management and marketing. After school I moved home and took the summer to explore what I was going to do. My mom ran into the neighbor who worked in advertising; he said he could pass along my resume. My mom jumped immediately, me not so much. I was enjoying the summer but from there the rest is history!

Can you share the most interesting story that happened to you since you began leading your company?

Realizing that I am truly leading a company is interesting — still not sure I am there! My business, XACTV, started out as an idea and proof of concept — soon we had many clients. Today, we are executing business and figuring out how we will scale.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Our biggest mistake was likely believing that we could build and scale a national media business using Excel spreadsheets! OK, maybe not that funny. Our business absolutely depends on AI to make buying and planning decisions and I’m sure we knew in the back of our heads that Excel was not forever.

Proving idea and scaling a full business are significantly different tasks. Enlist the help of others and let them be experts in what they know to help you.

What do you think makes your company stand out? Can you share a story?

XACTV stands out because it solves a very real issue: how to help marketers grapple with the continuing issue of declining ratings and increasing prices. TV is still the best way to reach consumers at scale and so we are proud to be helping to solve the ratings/cost issue.

Closer to home, the amount of work we accomplish in a day, from building our proprietary platform powered by AI to serving our marketer clients, can only be done with deeply dedicated people. I’m so proud of our team — they all keep coming back every day, trying harder, thinking deeply about our clients’ challenges, doing more each day.

Are you working on any exciting new projects now? How do you think that will help people?

We are working on continuing to evaluate the business process. We want our team — and our clients — to be efficient and effective with their time. We have a client dashboard launching that should make it easier for our clients and team to access information and make actionable decisions quickly.

What advice would you give to other female leaders to help their team to thrive?

I would tell any leader to be comfortable with the uncomfortable. When I have been uncomfortable with a new project or initiative but have jumped in and started to work, I can almost always look back and say that I grew personally and professionally. It can be hard to see a distant horizon, but smart, hard work and your team help you cover the distance.

What advice would you give to other female leaders about the best way to manage a large team?

Be ok with being wrong. Foster an environment where others can question the status quo. Some of the best ideas and growth come from the sources you’d least suspect!

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I am fortunate to have a few individuals that I consider mentors — each brings unique perspective. One always challenges me grow my leadership capabilities. Also, I appreciate his lessons on prioritization and work/life harmony. When I was going through a difficult time, he made sure to remind me to physically be where it was most important, which at the time was with my family.

Another mentor always challenges me to elevate the way I think about opportunities or challenges, i.e. taking time to think carefully and push myself. Related, she reminds me to be open to candid feedback and conversations.

How have you used your success to bring goodness to the world?

Working in an early stage company leaves little time for much else. I believe that spending time with the people who work with me to help develop them is very rewarding and meaningful. Additionally, I have helped raise funding for cancer research as well as a local community farm — both touch me personally.

What are your “5 Leadership Lessons I Learned From My Experience” and why. (Please share a story or example for each.)

– Nobody is smarter than everybody. Ideas come from everywhere: if you think you are smartest person in the room, you are probably not. Group brainstorms typically end up with better results than individual efforts.

– Listen Listen Listen. Don’t be the only one talking. Directing is not the only way to influence.

– Spend time teaching. It often seems easier to just do things yourself, but you must delegate in order to move the business and your people forward. Spending time with your teams investing in what and why they are doing what they doing creates a sense of ownership, accountability and growth for all.

– Be ok with being wrong and failing; no person or thing is perfect. You are never going to be able to please everyone and that is ok.

– Set an example. I try to work hard / play hard, and then turn it off. If you don’t manage work and life well, neither will your team. Taking time to recharge is crucial — it makes you more productive and positive when you are at work.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be?

I love the idea of a power down movement, getting back to a simpler time when everything and everyone are not always so connected. We’d create a new norm where it is acceptable to not always be keyed into every business need at every moment. It’s important to be truly present to moments, and enjoy them for what they are, not for what you can post about, even though I can be totally guilty of this!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Perfection is the enemy of progress. Know when you need to cut bait and move on to the next thing or that you have done the best that you can. Not everything is going to get tied up with a nice bow; sometimes ok is ok. Otherwise you will drive yourself crazy!

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Ellen DeGeneres: she is smart, influential, funny and doesn’t seem to take herself too seriously. Life is too short to not have fun…Ellen, call me!

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