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Women Of The C-Suite: “Be Committed To a Cause” With Sophia Lau, CEO of LuxSeat Communication & Events

“In my career, I have met with and built relationships with many Fortune 500 CEOs and other people very successful in their fields.


“In my career, I have met with and built relationships with many Fortune 500 CEOs and other people very successful in their fields. The one thing I see in common in all of them is a strong commitment to a cause, whether business related or not.”


I had the pleasure to interview Sophia Lau, the CEO of LuxSeat Communication & Events, Inc., a firm that specializes in organizing international events for multinational companies.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I’ve always enjoyed high-end parties. So when I was in college, even high school, I was often active on event planning activities, dances, plays, homecoming events. It just came to me naturally.

I had been a monitor since junior high school until I graduated from college, I led my school team organized a lot of events. Day by day it gave me the experience of organizing and planning, and every time when I saw the results and how much everybody enjoyed them, it made me happy and felt good about what I had achieved.

After school, I found a job at an event planning company. Thanks to the experience and skills I had achieved at college, I found it pretty easy to find a job. When I started work at that firm, I started as a manager assistant helping to plan events. Two years later, I was put in charge of various projects and soon became an event planner. Within three years I was promoted to a full-time position as a project manager.

In that capacity I managed many forums, galas, and events, building a wide diversity of relationships with executives from many corporations and governmental representatives.

At that time, I sensed a void in firms willing and capable of producing major events for high-end, elite organizations. I also sensed the importance of connecting these high-end people to one another for their mutual business benefit.

Five years later, in 2008 I decided to test the water on my own, starting my first firm as a limited liability company. Small as it was, my firm started competing for a number of high profile events within the growing technology start-ups in Shenzhen. Soon enough, I began getting calls for events from clients based on word-of-mouth, and my firm getting more and more clients. At the same time we started to plan forums for governments.


Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Since event planning really is overseeing and performing a mountain of details, mistakes are not uncommon. Sometimes the event lasted longer then what we planned.

What advice would you give to other female leaders to help their team to thrive?

As for advice for other women in leadership positions, I offer three rules (1) Be yourself, at all times. Being authentic is everything; (2) Commit to excellence. Always look for ways to improve. Always do better than you’ve done before, (3) Have fun. Enjoy your job and the people with whom you work and serve. When your duties become un-enjoyable, get out before it drags you down and find something else that brings you joy.

These three tips are, I feel, what makes Luxseat so successful. My people and I look forward to doing our best each and every day. Our reward is the satisfaction that comes from doing a good job and from the on-going relationships we have and are making with each and every event.


None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There have been many people who have helped me along the way , one of the greatest help I have is from my friend Mr. Yitzi Weiner. I have been very grateful for all the people help me, to reward everybody’s help, my goal is to be better each day, and will continue to work hard to make Luxseat a well known brand worldwide. Also to help other people as I can.




Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My life lesson quote: Make Each Day, Day One!

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Were I to begin a global movement for improving the world it would be to increase and encourage honesty and integrity among all people.


What are your “5 Leadership Lessons I Learned From My Experience” and why. (Please share a story or example for each.)

My five Leadership Lessons Learned:

1. Seek out and pursue a career that is truly fulfilling on all levels.

2. Commit yourself fully to whatever task you have agreed to undertake.

3. Roll with the punches. (When the inevitable disaster happens, be creative and soldier on, no matter what. People are counting on you to make their event as pleasurable and memorable as possible. I find this to be true in all professions.)

4. Be fair. As a person leading others, you are a role model upon whom those you’re overseeing are relying to be honest and fair at all times. Although it is far too easy for a leader to exhibit favoritism of one employee over another, avoid it at all costs.

5. Focus on the End Game. Look for the big picture. Don’t fret over little setbacks as they occur or exult over a short-term win. Eventually always happens. Keep your eyes on it.

Are you working on any exciting new projects now? How do you think that will help people?

The project Luxseat has been working on is : one big global leadership gala , this event will take place on January 11th 2019, in Shenzhen, China,

Luxseat has been working on this World Financial & High-tech Gala Event for one year, at this event most respected annual business gatherings in our country, The World Financial& High-tech Gala Event will be attended by up to 1,000 top Chinese and international leaders in finance, commerce and technology on an invitation-only basis, this will be an elite group to join together with many of our nation’s important business leaders.

Shenzhen is the Gateway to Hong Kong and is one of the foundational cities of China’s economic rise. It was named China’s first “Special Economic Zone” in 1979 with rules encouraging free market-styled business growth. Today, Shenzhen is a city nearing 20 million residents and is China’s leader in finance, world commerce and is the hub of the nation’s high-tech industry, often called China’s Silicon Valley.

Also Luxseat is working on forming partnerships with our counterparts in the United States, joining arms to extend their activities into China as we extend ours increasingly into the USA. In time I foresee Luxseat with offices serving high-end corporations, associations and governments in multiple cities in North and South America, Europe and Africa.


Can you share the most interesting story that happened to you since you began leading your company?

In my career, I have met with and built relationships with many Fortune 500 CEOs and other people very successful in their fields. The one thing I see in common in all of them is a strong commitment to a cause, whether business related or not.

Originally published at medium.com

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