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Women Leading The Blockchain Revolution: “Don’t be afraid to join to in a company where men are in the majority” With Evelina Lavrova, CMO Waves World and founder DeCrypto PR and Tyler Gallagher

Don’t be afraid to ask questions if you don’t understand something! Ask people to explain something for you what you don’t know yet. Also don’t be afraid to join to in a company where men are in the majority (which means almost every tech company), or to choose a ‘male’ profession, such as becoming a developer. […]

Don’t be afraid to ask questions if you don’t understand something! Ask people to explain something for you what you don’t know yet.

Also don’t be afraid to join to in a company where men are in the majority (which means almost every tech company), or to choose a ‘male’ profession, such as becoming a developer.


I had the pleasure of interviewing Evelina Lavrova, Founder and CEO of the DeCrypto PR agency and Marketing and PR Director at the US-based Waves World mining pool and crypto marketplace. Evelina is also a Global Women in Blockchain member and was named among the Top 10 Females in Crypto 2017 by Crypto Core Magazine. She was previously Global Marketing & PR for Waves Platform, and worked for tech companies including Pay-Me, Yell and Gett.


Thank you so much for doing this with us! Can you share with us the story of how you decided to pursue this career path? What lessons can others learn from your story?

Ilike learning new things. My curiosity is what brought me to the blockchain sector and a blockchain company. Then I joined the Women in Blockchain community and they gave me many opportunities for further growth.

Can you tell me about the most interesting projects you are working on now?

One of the most interesting projects in my career was Waves. Now I’m working on Waves World — a major Waves Mining Pool and crypto marketplace. Also I’m developing my own company, DeCrypto PR. We help tell stories about new blockchain and crypto startups and their technologies.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Yes. It was Lori Brown, a writer and journalist who included me in her article “Beauty Is The Brains: Meet The Top 10 Females In Crypto 2017” for Crypto Core Magazine in December last year. It was a cold, snowing evening. I walked alone in the dark to my home in the countryside. I’d just got back home from a very hard day, at 10.30pm, when I got her message. She texted me on Slack with the material she’d prepared about women in crypto and said she’d decided to add me to the list. It was absolutely unexpected and changed my life. I received many opportunities after that was published.

What are the 5 things that most excite you about blockchain and crypto? Why?

The fast and low-cost nature of crypto mean that it’s well-positioned to change many industries. Some of the companies in which I’ve previously worked might look very different today if blockchain was 10 or 20 years older. Now I’m in a position to help make those changes — that’s a very exciting idea.

What are the 5 things worry you about blockchain and crypto? Why?

We need to be very careful with the security of our data. The blockchain is a transparent and permanent record, so anything you upload to it will stay there indefinitely and is accessible to the public, so that needs managing carefully and with an eye to the future.

How have you used your success to bring goodness to the world? Can you share a story?

I like to support non-commercial and charity projects, such as the Doctor Liza Fund based in Moscow. In the blockchain space itself, there are various charitable initiatives, and it’s worth looking out for them. More broadly, I like to work with smaller and early-stage businesses that have a great vision and a shot and changing the world in their chosen area, rather than the huge blockchain corporations where it’s harder to make a difference — I don’t want to be just a small cog in a large machine.

As you know there are not that many women in your industry. Can you share 3 things that you would advise to other women in the blockchain space to thrive?

Don’t be afraid to ask questions if you don’t understand something! Ask people to explain something for you what you don’t know yet.

Also don’t be afraid to join to in a company where men are in the majority (which means almost every tech company), or to choose a ‘male’ profession, such as becoming a developer.

Thirdly, read a lot of different opinions about blockchain, and spend time with and talk to smart people — you will learn a lot from them.

Can you advise what is needed to engage more women into the blockchain industry?

Spread information about it, educate people and publish motivational stories about women in crypto.

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

My “Life Lesson Quote” is “Dream big dreams”. I actually heard this from Michael McFaul, former U.S. ambassador to Moscow, when he gave a speech at the American Center in Moscow some years ago. He told us the story of this phrase. He worked with Barack Obama at the time. It had been a very hard day, it was about 10pm and it was also his son’s birthday, but Michael hadn’t bought a present for him yet. He told Obama about it. The president took a portrait of himself from the wall and signed it, with the phrase, ”Dream big dreams”. Michael said he still has this picture at his home.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I’m only starting out, but the movement will be education for poor families and orphans, and supporting talented young people. It is a tragedy that so many young people are unable to fulfil their potential simply because they don’t have the money. It’s worth making the effort to change that for even a handful of them.

How can our readers follow you on social media?

Yes, you can find me here:

Facebook https://www.facebook.com/evelina.lavrova

Twitter https://twitter.com/EvelinaLavrova/

LinkedIn https://www.linkedin.com/in/evelina-lavrova-58186438/

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