Women Leading The Blockchain Revolution: “Abolish Women-Only panels”

With Luna Vega of That Crypto Hustle

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Abolish Women-Only panels: In my opinion, these panels mute our voices as men rarely attend. Instead, we should push to have more diversity in main event panel discussions

I had the pleasure of interviewing Luna Vega founder of That Crypto Hustle

Thank you so much for doing this with us! Can you share with us the story of how you decided to pursue this career path? What lessons can others learn from your story?

I have been involved in the Startup / Digital Marketing industry for 10 years and have always been passionate about tech. I became obsessed with Blockchain technology in 2017 after attending an e-commerce conference. A few attendees couldn’t stop raving about their latest Bitcoin and Cryptocurrency investments. Intrigued, that same evening, I googled “Bitcoin” and entered the rabbit hole. Originally, my idea was to sell merchandise to the Crypto community. However, the more research I did, the more fascinated I became. I decided to extend my ecommerce shop by creating a FB community and podcast, That Crypto Hustle, aimed at connecting cryptocurrency enthusiasts from around the world. I had no idea what I was getting myself into and simply followed my initial instinct. I learned along the way by interviewing experts in the field and reading as much as possible. I have been loving the challenge of getting out of my comfort zone. It’s what makes the tech industry so much fun.

Can you tell me about the most interesting projects you are working on now?

As of recently, That Crypto Hustle Podcast is available on the FM airwaves along with iTunes and Stitcher. I am so excited at the prospect of having access to a larger audience and helping raise awareness about the Blockchain Cryptocurrency ecosystem. I want to help demystify the world of Blockchain / Cryptocurrency while helping Crypto entrepreneurs share their vision. It’s been such a wild ride. In just one year, I have had the opportunity to organize various international meetups. I have spoken in New York, Berlin, Barcelona and Reykjavik. The Cryptocurrency / Blockchain space feels like a big family filled with artists, hackers, techies, marketers and everything in between. We are a crazy bunch ready to resolve some of the problems around banking, contracts, creative ownership, etc… I’m hoping to be able to share this passion with as many people as possible.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

I have had many allies throughout my career. Someone who had a huge impact is Red Burns. She was the founder and chair of the Interactive Telecommunications Program (ITP) in the Tisch School of Arts at New York University. This program changed my life as it exposed me to physical computing and programming without having a technology background. I was pushed out of my comfort zone by dabbling with soldering resistors to motherboards and learning basic programming skills.

During those two years, I created an array of fun projects including a rapper text messaging bot and a “virtual reality” traveler suit. I learned the importance of execution and not being afraid to fail. Red Burn was a true visionary who understood the importance of acquainting people with different backgrounds to technology to help solve real-world problems.

What are the 5 things that most excite you about blockchain and crypto? Why?

Blockchain and Cryptocurrency are challenging us to rethink the Internet and how we communicate with one another. It goes beyond revolutionizing the banking system. Some Blockchain solutions will stick and some will just be precursors to other types of digital implementations. Like Jimmy Song and other blockchain influencers, I don’t think blockchain is a good fit for every industry. Overall, I am excited as to how Blockchain is encouraging us to rethink our current digital ecosystem and helping us create new business models.

As a digital marketer, I am most excited about how Blockchain could help reshape today’s social media sphere:

(1) With the recent security breaches of Cambridge Analytics and Facebook, which allowed hackers to steal automated log-in credentials, it’s apparent that our online privacy is increasingly vulnerable. Decentralized Apps {dApps} could potentially help us regain our privacy or protect our personal data. Companies like Facebook and Google shouldn’t have access to our data. We as individuals should have full ownership of our private data and decide to share it accordingly.

(2) Blockchain dApps could also help us earn micro-rewards by allowing us to share our data with advertisers. It could also allow influencers to directly monetize from their following, similarly to platforms like Patreon.

(3) Consensus voting could be another Blockchain utility that could help stop the spread of fake news. It would enable us to analyze the reputation of a publication and/or reporter while detecting the validity of news. The ability to track fake news before it becomes widespread could be groundbreaking.

(4) Blockchain could also help better reward content creators. The creative industry has suffered by forcing artists to be part of abusive platforms like Spotify, Soundcloud or YouTube in exchange for exposure. These platforms underpay creators while capitalizing on their work. The economy of audience for exposure is not a long-term solution; it’s cannibalizing the creative industry. Blockchain smart contracts could help creators track usage of their creative work and bring a fairer royalty paying system.

(5) Blockchain could also help with establishing better transparency. I know first-hand of influencers who get harassed for sharing their opinions or for just being themselves. Social media has made it easier for anyone to have a voice, which is great. Unfortunately, it has also made it easier to become prey to cyber-bullying. Creating fake social media accounts to project anger and/or scam individuals is easier than ever. I don’t want to advocate rating systems for our online behaviors, but perhaps we could leverage the power of public keys cryptography to help with some of these problems.

What are the 5 things worry you about blockchain and crypto? Why?

Like any industry, it’s not all rainbows and unicorns. The cryptocurrency hype has been the perfect playground for scammers and illicit projects. It’s given our industry a bad reputation. Additionally, as a community, we are still sorting out some of the glitches from scaling and transparency to regulations and cybersecurity.

(1) The scams have hurt the industry by slowing down mass adoption. Consumers have become skeptical about the future of cryptocurrency and blockchain. Hopefully, regulations will help better protect consumers and investors from bad players in the future.

(2) Scalability is another problem the community is working to resolve. As a whole, Blockchain can’t handle many transactions per second. Visa can handle 24,000 transaction per second; as of today, Bitcoin can only handle 7 per second. The Ethereum team is working hard to improve their platform to allow more dApps {decentralized apps} to use their platform. Other projects are also working to solve these issues.

(3) As governments continue to work on regulations, it has given cybercriminals the perfect storm to exploit cryptocurrency from money laundering to hacking.

(4) All that said, too many regulations could slow down Blockchain innovation. It would make it more difficult for a Blockchain startup to get funding, etc…

(5) The confusion around cryptocurrency and blockchain is also slowing down mass adoption. There needs to be more education around the applications of cryptocurrency.

How have you used your success to bring goodness to the world? Can you share a story?

I have organized meetups in Barcelona, New York City and Berlin in the hopes of educating individuals about the opportunities within the ecosystem. I also want to create a platform for influencers in the space to share their insights / knowledge. It’s been great to see the smiles on people’s face after attending an event. Inherently, we all want to challenge the world we live in. It goes beyond the promise of becoming a Crypto millionaire. We all want to figure out ways to equalize power and thrive in tomorrow’s economy. That means asking how can we better democratize our current economy and encourage more collaboration between one another?

As you know there are not that many women in your industry. Can you share 3 things that you would you advise to other women in the blockchain space to thrive?

While I was in graduate school hoping I wouldn’t burn myself soldering motherboards, I thought programming was out of my reach. I told myself I wasn’t any good at math and hence learning to code was a mind-twister. Later, I realized, this was a narrative I had constructed in my mind. Especially since being good in math doesn’t have any correlation with being a good coder.

You don’t need to be a coder to be part of the Cryptocurrency / Blockchain industry, but I believe that knowing to code will become increasingly important in the future.

Overall, as women in Blockchain, I believe it’s important:

(1) We support each other: Thankfully, there are plenty of women-led organizations that provide a platform for us to share our thoughts, challenges and fears.

(2) Abolish women-Only panels: In my opinion, these panels mute our voices as men rarely attend. Instead, we should push to have more diversity in main event panel discussions.

(3) We don’t hold back: I led a Blockchain marketing panel in Berlin and was impressed by how founder, Elise Moussa, shared her personal opinion. Unlike the other panelists, she felt raising funds had been an upward battle. She had to create an MVP prior to seeing investors and receiving funds. In contrast, the other panelists simply had to show some traction to get investment and were very vocal about how easy the process was for them. It took courage for Elise to share her personal experience. At times, it can be intimidating to go against the grain, but it’s important we strive to share our truths.

Can you advise what is needed to engage more women into the blockchain industry?

I believe education is key. Unless you are involved in the space, it can be confusing to understand how we can make a different in the Cryptocurrency Blockchain space. Mass media doesn’t help. It often paints an unappealing picture of the Blockchain industry. Let’s not be shy and continue sharing the amazing projects we are working on to mute general negative opinions.

What is your favorite “Life Lesson Quote”? Can you share a story of how that had relevance to your own life?

“If you are always trying to be normal you will never know how amazing you can be” — Maya Angelou

Sticking to your visions, as weird as it might seem to others, is key. When I launched That Crypto Hustle, I received negative feedback on the word “hustle” due to all the inherent Crypto scams. I was encouraged to revisit the name. I left it as-is because the name sounded true to me. Some roll their eyes, some love it. I learned to be ok with being polarizing. It’s an acquired skill. Negative feedback used to stress me out. I am a big believer in following my own intuition and letting everything else sort itself out.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

My mission with That Crypto Hustle is to help educate a larger audience about the opportunities within the cryptocurrency space. I want to bring key players in the industry and help them share their story.

Blockchain could help content creators and different industries. Whatever the outcome will be, we must all participate in the next digital revolution. Everyone’s voice should be taken into consideration when we build the next Facebook for instance.

How can our readers follow you on social media?

You can join That Crypto Hustle FB group to connect with other enthusiast: and follow the Podcast on YouTube:

I am also quite active on my personal Instagram; that’s where I share my personal entrepreneurial journey and my love for Mondays.

This was very inspiring. Thank you so much for joining us!

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...


Women Leading The Blockchain Revolution: “Focus on what matters : family, friends and the experiences you create for yourself and others” With Csilla Brimer and Tyler Gallagher

by Tyler Gallagher

“When we ask questions, we learn” with Diego Vinals and Fotis Georgiadis

by Fotis Georgiadis

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.