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Women in Wellness: “When you make small changes, it’s easier to make them into everyday habits that you can stick to” With Eve Dawes of Dawes Custom Cosmetics

Consistency. When you make small changes, it’s easier to make them into everyday habits that you can stick to. Those small changes will build up over time to create big differences that you can maintain. As a part of my series about the women in wellness, I had the pleasure of interviewing Eve Dawes, founder of Dawes […]

Consistency. When you make small changes, it’s easier to make them into everyday habits that you can stick to. Those small changes will build up over time to create big differences that you can maintain.


As a part of my series about the women in wellness, I had the pleasure of interviewing Eve Dawes, founder of Dawes Custom Cosmetics. Eve went from ballet dancer to personal trainer to being Mrs Nevada and now founder of the cruelty free custom beauty business, Dawes Custom CosmeticsFitnessByEve.com and the Glamour & Gains Podcast.


Thank you so much for doing this with us Eve! What is your “backstory”?

It’s rather a diverse and long one as I’ve had a few careers that have all been a development of a previous one, as well as experiences based in the Entertainment, Fitness, and Philanthropy sectors. Starting with being a ballerina, going on to become a personal trainer and having a Fitness and Wellness blog: FitnessByEve.com and Podcast Glamour & Gains, being Mrs. Nevada and Ms. Faviana and then eventually expanding into the beauty industry and launching my own cruelty-free, custom makeup line: Dawes Custom Cosmetics.

Can you share your top three “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing?

  1. Don’t try to overdo it but implement small changes that are manageable and that you can make into a lifestyle. Eg soda water and lime as a mixer instead of juice, soda, or tonic water.
  2. Consistency. When you make small changes, it’s easier to make them into everyday habits that you can stick to. Those small changes will build up over time to create big differences that you can maintain.
  3. When eating out look for sensible options on the menu. Enjoy the times you do go out but if you’re eating out all the time or traveling, especially for business, be more mindful of what you’re eating. Look for a balanced meal, look for ones with protein and vegetables not just carbohydrates and fats, although I know that’s fun!
  4. Bonus tip: Always be prepared. If you know you have a long day/night and it’s going to be hard to sit down and eat, take healthy snacks or packed food in an insulated bag to prevent you from grabbing fast food or skipping meals. Coffee is not a meal!

Can you share the most interesting story that happened to you since you started your career?

Being Mrs. Nevada really connected me to the community and created relationships I might not have otherwise had the opportunity to build. By serving others, the support that has come back in starting my new business has been incredible. From people shopping to publishing articles to attending events to simple text messages that just show that they care.

Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

This goes right back to the beginning when I was training to be a ballerina and I thought starvation was the key to losing weight and being in shape, which was in fact the opposite because it didn’t provide me with the energy I needed to perform at a high level for long periods of time. It wasn’t until I had a nutritionist at college that I realized the importance of eating as fuel and the difference it made to my performance, energy, hormones, and overall quality of life.

When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?

When I was working as an in person personal trainer, there was only so many people I could help and it’s not something within everyone’s budgets. So by offering online training as well as a Blog and podcast that provides free resources for holistic health, fitness, and overall wellness, I’m able to help everyone. I also do a lot of volunteer work on non profit organization committees, actively fundraise, and created Dawes Cosmetics For A Cause program to be able to give back to charities.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

One of my most recent ventures besides Dawes Custom Cosmetics, is actually the Glamour and Gains podcast which came about one night at home with my girlfriend’s Lisa Song Sutton and Shelby Kanani over French 75’s. We were just helping each other with each others businesses and concepts and bouncing ideas around as it’s always good to have a soundboard to see what other people want and what they think will be helpful to others and that’s where we came up with the idea for the podcast and for the name of it.

If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?

I hope that by having the FitnessByEve Blog that provides free resources for health and fitness, it can start a movement of its own by giving people the tools they need without any financial outlay to achieve their holistic health and wellness goals.

What are your “3 Things I Wish Someone Told Me Before I Started” and why?

1 When you’re feeling overwhelmed, break everything down into small steps and focus on that step rather than on the whole picture.

2 Don’t be afraid to give information away and help others for free. Know when to charge and know your value but also when to give.

3 Research, research, research, you can never do enough market and product research.

Do you have a “girl-crush” in this industry? If you could take one person to brunch, who would it be? (Let another “woman in wellness” know that you respect her as a teacher and guide! )

Stacey Griffith, a Senior Master Instructor for Soul Cycle. I recently took her class at SoulCycle at the Wynn Las Vegas and her energy was incredible. Not only that, but she gave her whole back story of how SoulCycle started and what they did to achieve success. It was incredibly inspiring and hearing them grow a small business into this huge phenomenon that’s not just a fitness studio but a lifestyle with a tribe that adores it, made me have so much respect for her and the studio(s) and I would love to learn from her.

Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?

I’d like to say all of them! I don’t think you can really separate any of them, it’s like asking, “What’s your favorite charity” as like us, they are all equally important. Personally, I support all of them. With sustainability and environmental changes, Dawes Custom Cosmetics sources only ingredients from the USA (minimal carbon footprint) and I use minimal packaging (sorry, no massive wasteful gift unboxing) and minimal plastic. With my fitness coaching and custom lipsticks I offer virtual appointments which again minimizes both mine and my clients carbon footprint. I offer a vegan cosmetics line and I support a lot of mental health charities. I believe all are important for creating a world that will last longer than 2 minutes and helping the people within it.

What is the best way our readers can follow you on social media?

Instagram @evedawes

Facebook @evedawes

Twitter @evedawes

Thank you for these fantastic insights!

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