Asa part of my series about the women in wellness, I had the pleasure of interviewing Anne Hulett. Anne is the founder and CEO of Rock Grace, a premium non-alcoholic beverage. She created Rock Grace to fill a gap of there not being anything exciting, healthy, and interesting to drink in the non-alcoholic beverage category. Before Rock Grace, Anne owned a health and wellness lifestyle business leveraging her degree in nutritional science and worked in senior product development and marketing positions at early stage health startups as well as Expedia, Inc.
Thank you so much for doing this with us Anne! What is your “backstory”?
I started working on Rock Grace over a year ago wanting to incorporate some natural beauty and health remedies I discovered into my social life and to inspire people to live their best life and create a lifestyle they love while practicing self-care.
I originally wanted to improve the quality of my own lifestyle by cleaning up my diet and beauty routine and exploring natural health remedies for stress and anxiety. I found several lovely health and beauty products promoting wellness and balance to use for my daily routine but couldn’t find a substitute for alcohol that promoted relaxation, positive energy, wellness, and beauty. I saw a huge gap, in a space I define as next generation drinking, for non-alcoholic beauty and wellness beverages designed for people that love to drink alcohol and want to start drinking with intention and without the hangover.
I believed non-alcoholic didn’t have to be boring and wanted to add excitement to the non-alcoholic beverage options offered while being social, glamorous, enjoying down time, and taking the edge off. Something to celebrate with that didn’t take away from all of the healthy habits I had put in place and didn’t have all of the negative side effects I experienced from alcohol, but would still help manage stress and anxiety and give me the sensation of taking a break and having a glass of wine.
After extensive research on alternative health remedies, I grew a deep fascination with and passion for crystals and adaptogens and their healing powers. I noticed the power these two energy balancers contained, the harmony they created, combined the two, and what I was looking for was born, Rock Grace.
After creating Rock Grace, I stopped drinking alcohol. Not drinking alcohol was unfathomable to me, I loved drinking really nice wine and the experience of drinking and wine tasting and was even married in wine country, Napa, Calif., one of my favorite destinations.
My quality of life has improved without drinking alcohol and I feel the healthiest I have ever felt in years. I feel that living the Rock Grace lifestyle is one of the best decisions I have ever made and was life changing for me. Many people can’t drink alcohol without it interfering with their intentions, goals and health. They may want to cut back on alcohol, but they still want to be social and drink beautiful drinks in beautiful glasses in beautiful settings. We have been able to pair the feel, experience, and palate of drinking a fine wine with a healing and beauty enhancing formulation making Rock Grace very unique and magical.
I want Rock Grace to be a healthy beverage option that is associated with everything that comes to mind to most when envisioning themselves with a glass of wine in hand–happiness, joy, love, peace, relaxation, sexy, confident, worry free, beauty, glamour, balance, light, but sadly the reality of drinking too much is problematic, full of anxiety, health issues, mental instability, fatigue, lack of energy, pain, and hangovers.
At Rock Grace, we put our positive intentions and passion into our work to spread the message of strength and grace to others. We offer a product that lives up to its messaging of “drink this and you will feel good now and in the future.” It’s our gift to people actually seeking a positive lifestyle and who want to make positive changes in their life without feeling isolated or uncomfortable. Rock Grace empowers people to enjoy life, parties and social activities while practicing self-care.
Can you share your top three “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing?
My top 3 lifestyle tweaks are limit alcohol, take adaptogens and find a workout you love to do daily. All three of these tweaks promote balance and well-being. I also have 3 criteria that I strive to meet when I make a decision: 1. Does it make me feel good? 2. Does it support my intentions? 3. Does it promote well-being? If the answer is yes to ALL three of these questions, you are making the right lifestyle choice.
Can you share the most interesting story that happened to you since you started your career?
The most interesting thing that has happened is learning about the power of thoughts and crystal energy and since creating Rock Grace I do believe in the law of attraction and that your energy and thoughts create and attract your reality.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I’ve been fortunate to not have made any big mistakes, but it has taken some extreme discipline to be patient and not cut any corners and to focus on the quality and functional specifications over growing too quickly. We have stayed focused and true to our mission and vision. I’ve also learned through this process the importance of reaching out to other experts and not taking on everything myself, you need to find the right people you can trust to make things work and turn your idea into a product of excellence.
When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?
Rock Grace is inspiring people to live their best life and giving them a tool to do so. We are encouraging and amplifying positive thinking and we are giving people a lovely alternative to alcohol that makes them feel good, supports their health and wellness intentions and goals, and promotes well-being. Rock Grace also gives back 3% of their quarterly net profits to Shatterproof, a national nonprofit organization dedicated to ending the devastation addiction causes families. While creating Rock Grace I did a lot of research on alcoholism and the effects alcohol problems have on families and children and was really taken aback by two statistics:
- Over 7.5 million children live with a parent that has alcohol problems
- 43 percent of American adults have been exposed to the problem of alcoholism in the family, either as something they grew up with or something they experienced with a spouse or a partner.
I know Rock Grace will help lower these numbers in a powerful and graceful way.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
Alcohol caused a lot of problems in my own life and when I went to get some guidance about it I received a lot of horrible advice from doctors and counselors. I feel very fortunate to have met one counselor who really had my back and supported me not following text book advice and encouraged me to follow my heart and intuition and that we can heal if we look at things differently and create what works for us. She encouraged that the power is within me and pushed me to paddle my own canoe and was my inspiration to create a lifestyle I love instead of doing things that didn’t make me feel good or feel right to me.
If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?
This falls in line with exactly what I’m doing. I want people to find their Rock Grace happy place. Where you feel empowered and there is no desire for escape. Reality and fantasy are one of the same. It is a place that is authentic and pure, where your mind is healthy and clear and you feel beautiful and strong from within. Our goal is to let people know this place exists and inspire others to discover their Rock Grace happy place.
Living the Rock Grace lifestyle means you are taking care of yourself and being mindful about what you are putting in your body without feeling deprived or isolated. It is a desire to feel good in the moment and in the future and to live a fulfilled, healthy and beautiful lifestyle.
Many people can’t drink alcohol without it interfering with their intentions, goals and health. They may want to cut back on alcohol, but they still want to be social and drink beautiful drinks in beautiful glasses in beautiful settings. Rock Grace allows them to do this and gives people the opportunity to imbibe in next generation drinking by providing beauty and wellness crystal elixirs bottled and ready to drink in social settings. Their happy place of drinking, relaxing and socializing can still exist without alcohol.
What are your “3 Things I Wish Someone Told Me Before I Started” and why?
- “Give yourself permission to feel good.” I remember Gabrielle Bernstein saying this as the opener at the In Goop Health Summit in NYC and I just felt a huge sense of relief. Creating a product and starting a business takes so much discipline and hard work, but if you step back and celebrate the wins, enjoy the moment and really own and feel good about what amazing work you are doing, it makes the journey very rewarding in itself.
- “Really successful people say no to almost everything” Warren Buffet’s quote is always in my head. You can’t say yes to things that don’t support your mission and your goals. You will never get to where you need to go if you are getting distracted and not using your time wisely.
- “You just need 1% more curiosity than fear to overcome your fears” Elizabeth Gilbert said this in a talk I was just at and it really is quite impactful making you not fearless, but able to overcome fear.
Do you have a “girl-crush” in this industry? If you could take one person to brunch, who would it be? (Let another “woman in wellness” know that you respect her as a teacher and guide! )
Gwyneth Paltrow, I love her style and her philosophy to make every choice count. I admire her discipline and drive, her love for quality products and people and beautiful places and things and her inspiration to create a lifestyle you enjoy and that makes you feel good. She also encourages people to live their best life and create a lifestyle they love so I really respect that it and see the importance in this mission.
Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?
Mental health is at the top of all of these important issues for me. Without mental health we can’t find our energy and our power to control our lives. Once our mind is well, we have more to give and we are clear on what issues need to be resolved and healed. I believe that positive thoughts create a positive life so we need to focus on how to inspire healthy ways of thinking about life and our ourselves.
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Thank you for these fantastic insights!