Why Women Have More Potential In Business Than They Think

In this article Sunniva Holt talks about the opportunities women now have in the world of business and how to tap into those opportunities and succeed. "Women have more opportunities than ever before to lead and grow businesses, and the statistics don’t lie! There are more women leading in government and in business than at any other time in history."

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

The times are changing.

Women have more opportunities than ever before to lead and grow businesses, and the statistics don’t lie! There are more women leading in government and in business than at any other time in history.

Attitudes surrounding women in business are changing, and many women are taking advantage and putting their best foot forward. More women are starting and leading businesses than ever before, and there is a growing body of research demonstrating that businesses that take seriously the voices of women perform very well.

Dive Into Your Dreams Without Fear

Unfortunately, however, many women still feel afraid to capitalize on their potential. Maybe you’re one of them. Maybe you can’t get past the voices throughout your life that told you what you couldn’t be. Maybe you’ve feared what friends, family, and even your significant other might think if you took charge of your potential for business. Maybe you have more potential than you ever thought and simply never had anyone make you aware of it.

Even though the opportunities and statistics all point to women leading well in business, it’s sometimes easy for women to defer to others and deny themselves the opportunities that are right in front of them. Sometimes our need to be polite can distort into self suppression and holding ourselves back, and we don’t even notice it.

The truth is, women were meant for business. Women have skills and abilities and voices and potential that the world is finally beginning to uncover and benefit from, and you deserve to be right in the front of that movement.

Here are a few reasons women have more more potential to succeed in business that they think.

Businesses Are More Oriented to Women Than Ever

In previous times, businesses depended on manual labor, cubicle workers performing a repetitive task, and a few whip-crackers at the top to make sure things got done. Now, things are different. Automation, machines, and artificial intelligence does much of the work human beings used to do, meaning the businesses of today depend more on collaboration, teamwork, communication, emotional intelligence, and interpersonal skills than in times past.

It’s no surprise that women tend to have significant strengths in the areas  above. Studies have shown that teams at the executive level that include both men and women tend to perform better for the organizations, for these very reasons.

Additionally, businesses are beginning to connect diversity with their ability to reach their customers. As more women rise in business and join corporate boardrooms, the companies they serve have a greater ability to understand and impact their target demographic groups, anticipating changing viewpoints and preferences among their customer base.

Women Are More Educated Than Ever and Big Companies Know It

Women are succeeding educationally and earning more degrees than their male counterparts, meaning that the talent pool for most businesses is more female than it has ever been.

Women earn just under two-thirds of bachelor’s and master’s degrees and a little over half of doctoral degrees. Women’s enrollment in MBA programs has increased about five times in the last 45 years, and the number of women earning engineering degrees has increased approximately ten times during the same time period!

Company leaders know this and are looking to hire more women than before. This alone gives women a distinct advantage in pursuing their business goals.

There Are Numerous Resources That Help Women Be Successful

Springboard Enterprises, Astia, Golden Seeds, and The Pipeline Fellowship are just a few of hundreds of nonprofits, investment strategy firms, and training platforms dedicated to helping women succeed in business and entrepreneurship. If you want to reach your full business potential, you’re definitely not alone.

It’s Your Potential, Bring It to Life!
There are now more opportunities than ever to succeed in business as a woman. There’s no need to fall back into fear, the expectations of others, or the insidious lies we tell ourselves. The world needs you, whether as an entrepreneur, employee, or executive in the boardroom. Go and take your opportunity! Why not you?

Sunniva Holt


    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...


    Elline Surianello: “Change your hair and change your life”

    by Jilea Hemmings

    Suneera Madhani of Fattmerchant: “Share more female founders’ stories”

    by Jerome Knyszewski

    “Teach women to ask the hard questions and to be clear about the market rates for their role and the expectations of performance” with Lisë Stewart and Candice Georgiadis

    by Candice Georgiadis

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.