Kinder Gentler workouts — I am 44. I don’t want to crush it anymore. I still workout 3 to 5 days per week, but I’m mindful about my routine. I feel great after my workouts, and they are challenging enough. But nobody is “killing” anything in my workouts.
As a part of my series about the women in wellness, I had the pleasure of interviewing Triniti Gawthrop, founder of Ami Wellness. Triniti has not had many straight lines in her career. She began her journey working in International Business Development, and then, almost by accident, began working in hospitality and rose through the ranks in NYC nightlife. She also worked in wine and spirits for Charmer Sunbelt Group, Diageo and Bacardi in both sales and marketing roles, eventually transitioning to the agency side for both PR and Marketing. Triniti successfully launched her own marketing agency and is now creating a wellness company. Her professional career reads more like a book then a resume, with common themes in each chapter. The drive to create her own path and the tenacity to follow it, a dedication to plant-based wellness in her personal (and now professional) life, and a goal to empower women.
Thank you so much for doing this with us! Our readers would love to “get to know you” better. Can you share your “backstory” with us?
Igrew up in a house that valued Eastern medicine and Western herbalism. Everything could be cured with deep breaths, water, tea, a run, or a homeopathic remedy. I assumed everyone lived like this, and I just sort of carried it with me over the years. Running, breathing, drinking water and used plants instead of pills. I went on to work in corporate America, ultimately opening my own agency focused on Field Marketing for adult beverages. I loved what I did and never gave it a second thought. Until the day that a colleague asked me about a CBD brand that we were working on. I told him that I thought they had the channel and concept wrong. He asked me to propose what I would do… and so I did. He asked if he could share my concept with his YPO group, and I agreed. A few weeks later he called and said, “You’re the new CEO and Founder of a wellness company.” I said. “No, I am not.” But then I thought about the opportunity and I got up the bravery to say yes, and we created Ami Wellness.
Can you share the most interesting story that happened to you since you started your career? What were the main lessons or takeaways from that story?
This is a tough one, but I think this has the best lessons. When I first started in the spirits industry, it was a huge boys club, and they didn’t take me seriously. It was difficult for my voice to be heard. I was grateful to have one of the few female executives as my boss, until I wasn’t. She was a horrible bully and an even worse mentor. One day her boss called me into his office and questioned my poor performance. I wanted to cry. I wanted to tell him what was happening, but he wasn’t my Dad. He was a business man. So instead, I took a deep breath, acknowledged my poor performance and I proceeded to outline what I’d like to do for the company if I were empowered to do so. He must have liked my proposal because he promoted me (he made me HER boss) and gave me the budget and authority to do what I felt was best for the company. The result was that I worked harder, created more plans, and implemented more positive change for the company and opportunity for myself. There were three major takeaways for me here. 1. Know your audience. 2. Nobody stands in your way except you. 3. If you can dream it, you can do it.
Can you share a story about the biggest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
I was excelling in my entry level role, taking on more responsibility, and felt I deserved to be moved up. My boss was the VP of International Business Development at Sony Lowes. He was an incredible boss and he made us a team. He promised that he would help me achieve my goals and asked that I be patient. I was not patient at that age. I was too young to truly value the relationship and situation. So, I went to a flashy internet company (yes, I’m old enough to have witnessed the birth of the internet). It was going to be huge. But it turned out to be a big failure. They embezzled and wasted millions of dollars and the company fell apart. I lost my job. Worst of all, I lost my mentor and teammate. I learned the hard way that patience has a role in business and that relationships like the one I had are valuable and deserve loyalty.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I don’t really measure my career in terms of success or failure, I think of it as more of a journey that continues to evolve and change. It doesn’t really have an end for me. And I’ve had a lot of help on my journey. But the person who truly saved me was Carol. After my divorce, I was a single mom. Broken and broke. I didn’t want anything from my marriage except for my freedom and my son. A dear friend had a successful PR agency. She picked me up, dusted me off and allowed me to help her with her agency as I attempted to launch mine. I wasn’t the only person she did this for. I was one of many that she put back together, all with love and empowerment. She isn’t perfect, and she is a little crazy. However, I’m one of many who is truly grateful to her.
Ok perfect. Now let’s jump to our main focus. When it comes to health and wellness, how is the work you are doing helping to make a bigger impact in the world?
I believe we’re helping in several ways. We’re demystifying CBD and leveraging consumer interest to introduce them to plant-based wellness as a whole. We’re doing this responsibly, by following FDA guidelines, using ethically sourced ingredients and by being honest about what our products can offer our customers. Additionally, I’m creating a business that values women and empowers them to work on their own terms. All while supporting other female led companies by engaging them to be our vendors. I very much believe in locking arms with other like-minded women and creating a culture of collaboration. This way when we rise, we all rise.
Can you share your top three “lifestyle tweaks” that you believe will help support people’s journey towards better wellbeing? Please give an example or story for each.
- Clean eating — When you eliminate what does not work for your body, everything else improves. You’ll have better digestion, more mental clarity, balanced mood and reduced inflammation. A cleaner diet made a huge impact on me and my family.
- Kinder Gentler workouts — I am 44. I don’t want to crush it anymore. I still workout 3 to 5 days per week, but I’m mindful about my routine. I feel great after my workouts, and they are challenging enough. But nobody is “killing” anything in my workouts.
- A morning routine — I’m not a morning person so creating a little “me” time in the morning has been amazing! I work out, get the kids on the bus, leisurely enjoy my coffee, I read something that I enjoy, then I start my day.
If you could start a movement that would bring the most amount of wellness to the most amount of people, what would that be?
I’m doing it as we speak! My goal is to continue developing products that unite people with plants and plant-based alternatives. If I can inspire women to try something new that will bring more balance and joy to their lives, then I’ve accomplished my mission.
What are your “5 Things I Wish Someone Told Me Before I Started” and why?
Can I have 50?
- Read the whole contract, take every word seriously, negotiate and file it. You will use it. The impossible will happen.
- Nothing goes according to plan; you don’t have all the answers and things will go wrong along the way.
- Good investors expect you to be wrong. They expect your forecast to be wrong (at first), they expect you to learn a few things along the way, and they do not think you have all of the answers.
- Entering a regulated industry where not everyone is playing by the same rules is tough.
- Stop talking, ask questions, listen first. Don’t fill silence with noise, especially in a negotiation and a new relationship.
Sustainability, veganism, mental health and environmental changes are big topics at the moment. Which one of these causes is dearest to you, and why?
All of them, I am a serial fixer. We need to get involved with them all, fix them, make all of it better. But I’ve learned that change starts with you. So as a company, we use our buying power to support sustainability where we can. As an employer, we’re sensitive to work environment, stress levels and supportive of our team. Our product can only survive in a healthy environment. That being said, we’re especially mindful as we grow that we need to use our power for good and help support saving this planet.
What is the best way our readers can follow you on social media?
Thank you for these fantastic insights!