WHY USE TWITTER FOR BUSINESS

With academics, students, policy officials, politicians, and the general public, Twitter has become increasingly popular. Many users earlier didn’t know what Twitter is and how it may be used, but it has now become the preferred social networking tool for many because of the  following reasons: Free commercialisation Norman Vincent Peale famously said: “It never […]

Thrive Global invites voices from many spheres to share their perspectives on our Community platform. Community stories are not commissioned by our editorial team, and opinions expressed by Community contributors do not reflect the opinions of Thrive Global or its employees. More information on our Community guidelines is available here.

With academics, students, policy officials, politicians, and the general public, Twitter has become increasingly popular. Many users earlier didn’t know what Twitter is and how it may be used, but it has now become the preferred social networking tool for many because of the  following reasons:

Free commercialisation

Norman Vincent Peale famously said: “It never kept anybody back in vague pockets. This can only be done by empty heads and empty hearts.” You don’t need money, only an open-minded and creative mind to attempt new ideas when it comes to social media marketing. The creation of a Twitter company account is free and can produce enormous earnings for your organization if used appropriately.

Follow up on trends and news

Twitter continues to be a vital source of current affairs in modern culture, despite bogus media claims that dominate the news. Find out what the world or merely in your region is talking about and you may take advantage of these trends to reach large and new audiences. Have a look at the relevant hashtags that you may link to your company and reach thousands of people with the right content and timing.

Service to Customers

Since 2015, Twitter customer support conversations have risen by more than 250 percent. It is increasingly likely that if somebody wants to learn about their products and/or services, they will go to your Twitter business page before more traditional communication options. Make sure you meet current and future consumers to find you. You may save your company time and money as well as those who ask questions by delivering customer support via Twitter.

Exposure to Brand

Twitter is one of the most populous networks for social media. If you disregard it, you may miss reaching thousands of existing and potential clients. Produce content that draws your brand and shows your firm as an expert in your sector by relying on current trends and news. You can do so with a combination of organic content, Twitter advertisements, tweets, and marketing of hashtags. Therefore, more people move towards buying Twitter followers.

Conduct traffic to your website and build leads

Time is money and practically all your marketing messages must somehow link back to your main objective of increasing revenues in most circumstances. Have you spent an hour on a blog? End reading by publishing it on Twitter to maximize your readership. You also can use hashtag searches on Twitter to identify future content, making sure your branding remains up-to-date. The same holds for new products, services, and changes to companies.

Encouraging other social networks

Do you want to improve your follow-up on LinkedIn, Facebook, or other social networks? Why not send people via Twitter to these accounts? You may locate people who may be interested in your company and lead people to follow you in all your social media accounts with relevant and popular hashtags, thereby raising brand awareness and client loyalty. You may find that you’re driving more sales through Facebook, but Twitter is a great brand recognition tool.

Watch out for the competition

A helpful suggestion for businesses in competitive industries is to follow the activities of those that offer you a similar product or service. You may therefore ensure that your firm is the right choice for potential customers and/or customers. Are you able to imitate and better marketing that your competitors are doing? Perhaps a new product is about to be released that could offer them the competitive edge? You can rest assured that Twitter is a fantastic tool for keeping track of it whatever it is.

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Community//

    Black Twitter has become our new democracy

    by Themba Raphael Mahlangu
    Community//

    What’s Next in Social Media?

    by Dana Nikolic
    Community//

    Control the Scroll

    by Dominique Hicks
    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.