Community//

Why This Media Entrepreneur Is Doubling Down on Print

Despite the tide, Sinclair Jones continues to grow with Print

Interview with Social Magazine Publisher Sinclair Jones

Sinclair Jones likes to go against the grain.  I sat with him for the New Theory Podcast as we discuss the steady growth of Social Lifestyle Magazine.  He has overcome a lot of adversity over the years and although is investing in digital, he not only focuses on print, but his bet is paying off.  Most of the major publishers are either abandoning or pulling back on print publications.  Sinclair’s thought is great content will always be fashionable.  He an increased physical distribution of the magazine to LA, Florida, Columbus and even Dubai.  He does not charge for the magazine as he receives ad revenue from some top brands.  Further, he focuses on fashion, fitness and lifestyle very similar to Maxim.  He tends to stay away from Politics and Sports. although he often covers a bevy of A List athletes.

This strategy is completely foreign to me as I’m personally a digital first type of guy.  But when he peeled back the numbers, his website traffic grew by virtue of having print magazines out on the street.  According to Sinclair “whether its the magazines, our growing Instagram account or even reprint requests when get for editorials, it’s all part of building the brand”.  He is right as I’ve personally been reading Social for 5 years now as nothing beats having a magazine on the coffee table.  He may seem nuts for fighting the digital trend, but after interviewing with Sinclair, he may be onto something.  

Take a listen to our podcast interview:

https://soundcloud.com/newtheorypodcast/why-this-media-entrepreneur-still-loves-print-and-how-overcame-barriers-to-build-his-brand

To learn more, go to: http://socialifestylemag.com/

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.