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“Why the biggest mistake you can make as a founder is not reading books” With Rafael Cintron of Flex5

Learn, Learn, Learn — My biggest mistake when starting out was thinking that I knew everything and I didn’t need to read books on business or new ideas from people that had achieved what I wanted to achieve in life. One of the biggest factors that helps ultra successful people achieve what they have is constantly learning […]


Learn, Learn, Learn — My biggest mistake when starting out was thinking that I knew everything and I didn’t need to read books on business or new ideas from people that had achieved what I wanted to achieve in life. One of the biggest factors that helps ultra successful people achieve what they have is constantly learning and applying new strategies and lessons from other high achievers. Read books, check out case studies, invest in courses and mentorships, to take your business to the next level in as short a time frame as possible.


I had the pleasure of interviewing Rafael Cintron, Ecommerce entrepreneur and Co-Founder of Flex5, a full-service digital marketing agency specializing in Ecommerce.


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path?

I started by with a simple goal in mind, I wanted to create an income source that would allow me to travel around the World without having to be fixed in a specific place.

So I went looking online for options on how to start a business and become an entrepreneur. After multiple failures with different business ideas, I finally decided to learn Facebook advertising and social media marketing and offer it to clients around different industries. That lead me to achieving great results in the Ecommerce niche and getting reputable clients who recommended me to their peers.

After multiple successful clients, I decided to venture on my own Ecommerce business and turned it into a 7 figure success. I then took those lessons from all my experience, and now teach them too tens of thousands of people on Facebook and on my Youtube channel.

Now I’ve partnered with my friend Jason here in New York to create Flex5 Co., a full service digital marketing agency where we help Ecommerce businesses scale beyond their expectations and impact more customers all over the World.

Can you share the most interesting story that happened to you since you started your company?

Definitely seeing my mentorship group online grow over time, I started it as just a simple accountability challenge with a few friends and it slowly turned into this massive movement we had created without even knowing it. More and more people started joining and contributing to the value shared in the group, it was an amazing and humbling feeling to know that the little challenge we created turned into such a huge impacting movement.

Another interesting story was actually on a plane on my way to Madrid, Spain from New York. I was sitting next to a 40-year old man who briefly chatted with me and we started talking about business, dropshipping, and how trends are changing for 2019. He turned out to be a very close friend of a huge ecommerce mentor/influencer that I follow and gave me his direct contact. That was insane.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Oh definitely not hiring people and thinking I’m superman and that I can do everything. When I first started making consistent money, I was extremely frugal and didn’t want to hire anyone to help out with simple tasks. I then almost experienced severe burnout so I took a pause and determined that I needed to hire people to help out and had to let my ego die a bit lol

What do you think makes your company stand out? Can you share a story?

Whether we talk about my Ecommerce business or my digital marketing agency, the thing that definitely makes us stand out is the absolute support and commitment we have for our clients. Most clients that come to us, can’t believe the speed at which we respond to support requests or the consistent help we give them just because we really value customer satisfaction and making sure those customers are as happy as possible. That then leads to better referrals, and more money long term.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

As soon as you start making consistent income, hire people to help you do routine tasks. The worst thing I did when starting out was definitely not hiring anyone to help me and that lead to a massive burnout.

Don’t think that you can do everything yourself, it’s fine to have people to help you along the journey.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

Oh 100%, I owe all I’ve built and done to my closest friends and mentors. One particular friend was my German business partner Adrian, back in 2016 when we were building our first 7 figure Ecommerce store, we kept each other motivated at all times and made sure we didn’t slack off at any point. Even if we had a bad day in terms of revenue, we had each others backs at all times and pushed each other to hustle.

Definitely having someone to partner up with and push you in your hardest times, is one of the best assets a beginner entrepreneur can have.

How have you used your success to bring goodness to the world?

100%. I’ve taken my lessons and my tough experiences and have been able to teach them to thousands around the World. I’ve helped more than 50 people achieve a 6 figure income and absolutely transform their lives, there’s absolutely no better feeling that that.

And through Flex5, my digital marketing agency, we now impact hundreds of businesses all over the US and the World and help them grow and impact more people. All part of my vision to help as many people achieve their business goals and dreams.

Do you have a favorite “Life Lesson Quote”? Can you share a story of how that was relevant to you in your life?

“Cut Out The Noise”.

This essentially means to stop obsessing over what your competitors are doing, what successes other people are having, and how some people are achieving their goals faster than you are.

In this modern connected world, every day on social media we see people living their “dreams lives” and some people excelling much better than others. That can seriously get to someone’s head, I know it did to mine. So the best thing to do is to cut out the noise, focus on your craft and your business, and stay in line with your goals, not anyone else’s.

What are your “5 things I wish someone told me before I started my company” and why. Please share a story or example for each.

1 — Focus On One Thing — When starting out, the biggest mistakes entrepreneurs make are scattering their brains and trying multiple things and different types of businesses. What they don’t realize is that focusing on multiple things and trying to get them all to work, actually results in not achieving success in any of those things.

When I first started out, I tried every type of business you can think of, and couldn’t find success in any of them. When I decided to focus on one thing and really perfect my skills, that’s when I found true success.

2 — Think Long Term — Focus on the long term decisions and the impact your decisions now will have in the months/years to come. Most decisions we make are short term and take “instant gratification” into account. They might feel amazing right now but in the long term they actually hurt us or minimize our success.

When you think long term, you start making decisions and sacrifices that, although they might not be the best right now, in 6 months to 2 years time, they’re the determining factors in how far ahead we get in life.

3 — Build A team — As I mentioned before, a huge factor that helped me organize better and succeed was hiring people to help me achieve routine tasks in my day to day work.

It’s important to have people work with you on your projects because their ideas and suggestions might turn into your next million-dollar success, cooperating and figuring it out in a team is much easier than trying to figure it all out by yourself and will save you a lot of headache.

4 — Learn, Learn, Learn — My biggest mistake when starting out was thinking that I knew everything and I didn’t need to read books on business or new ideas from people that had achieved what I wanted to achieve in life.

One of the biggest factors that helps ultra successful people achieve what they have is constantly learning and applying new strategies and lessons from other high achievers. Read books, check out case studies, invest in courses and mentorships, to take your business to the next level in as short a time frame as possible.

5 — Just Don’t Give Up — Most people don’t achieve their dreams just because they give up right before they were about to achieve massive success.

The distinguishing quality of many successful people is the ability to keep going and not give up even when times are tough and it seems like nothing is going their way. They analyze, strategize, and think of new ways to grow their business and impact their customers.

Amazon wasn’t built in a day, Apple wasn’t built in a day, it takes years of hard work and dedication to truly build something that creates massive impact.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I already did 🙂 It’s called the 7 Figure Ecommerce Secrets movement on Facebook, you can find us through our group or by checking out my Youtube channel at youtube.com/c/RafaelCintron 🙂

How can our readers follow you on social media?

Please add me on Facebook at facebook.com/rafa.cintron and join my free coaching community at 7 Figure Ecommerce Secrets.

I’m also on Youtube as “Rafael Cintron” or youtube.com/c/RafaelCintron.

For my digital marketing agency or any business inquiries, please visit Flex5.co.

This was very inspiring. Thank you so much for joining us!

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