Why Pretend?

Being open, yourself, and honest – that is what attracts great clients.

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

I have seen, on LinkedIn, a lot recently, people knocking other people’s posts, saying things like – this is not Facebook, this is a professional network.

Saying that their posts don’t “belong” on LinkedIn because they are not “professional”.

Why do we think we need a “professional” persona and a “normal” one?

Why can’t everyone just be who they are rather than putting on some professional facade for LinkedIn, or a meeting, or a networking event.

Being fake is not going to help you get your dream clients, it will just attract fakers – and you don’t want fakers as clients right?

Being open, yourself, and honest – that is what attracts great clients, who love to work with you because they can see from what you write and say that you are not fake, you are showing up as yourself, everywhere, always.

Originally published at

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.