Community//

Why persistence is the key to success

When first starting as an entrepreneur I had a somewhat rose tinted view of what it would be like and an expectation that everything would follow a nice, neat linear process. However, I soon realised that growth is anything but linear. In fact, it became clear that when working towards your goals, there are inevitably […]

When first starting as an entrepreneur I had a somewhat rose tinted view of what it would be like and an expectation that everything would follow a nice, neat linear process.

However, I soon realised that growth is anything but linear. In fact, it became clear that when working towards your goals, there are inevitably going to be obstacles and hurdles that come up along the way and make you question what you’re doing.

After all, entrepreneurship is not easy. If it was, everyone would be doing it. 

Those days inevitably arise where you feel like nothing is going your way. Where you question your sanity and wonder if it’s all going to be worth it in the end. When you wonder whether you should just take the safe route and go get a job BUT persistence is the one thing that will determine success or failure.

Even the biggest names and brands in business had to go through tough times or had days where they were tested. And most likely even months and years.

But, when you set your mind to accomplish your dreams, set your focus in that direction and pursue it with passion, purpose and persistence and come back from every challenge with increased resilience and determination, THAT’S when the magic happens.

You don't have to look far to see the fruits of persistence and they are around us even in our daily lives: 

  • Coca Cola sold just 25 bottles in their first year but now turnover £170 billion plus.
  • Thomas Edison had 11,000 failed attempts before he invented the electric light bulb. His famous quote “I haven’t failed, I’ve just found 10,000 ways that didn’t work” is spine tingling in its persistence.
  • JK Rowling was rejected countless times including someone who said she should join a writing class and shouldn’t give up her day job. She’s sold millions of copies in multiple countries and inspired a whole generation of children (and adults).
  • James Dyson spent 5 years and 5127 prototypes almost became bankrupt whilst inventing the world’s first bag-less vacuum cleaner. He is now a billionaire and his products changed the industry.

You don’t have to be a James Dyson, Thomas, Edison or a JK Rowling but you can be the version of YOU that doesn’t give up that easily.

That decides to get back up. That decides to refine, improve and go again. That sees all failure as feedback. And that sees persistence as the key to anything worth having. 

And whilst, it's true that growth and entrepreneurship are anything but linear, there are so many irreplaceable learnings that arise from the process that linear just couldn't deliver. 

Where will you channel Edison level persistence today?

    The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Community//

    Living With A Ravenous Thirst For Life: “Fail at least once a day”, With Maryna Shkvorets and Dr. Marina Kostina

    by Dr. Marina Kostina
    Utamaru Kido/ Getty Images
    Wisdom//

    The Secrets of Starting a New Job and Succeeding from Day One

    by Jane Melvin
    Community//

    Slaying Society’s Stereotypes & Consciously Creating a Positive Mindset…

    by Alison Callan

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

    - MARCUS AURELIUS

    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.