Why I’ve always hated mattes and why you should too…

Ook ok ok..that’s harsh.

Ook ok ok..that’s harsh. I haven’t always hated mattes and truth be told, I don’t hate them now. BUT I admit that they are colors that I’ve had to grow into. My default for mattes had always been — why bother? If you can barely see it, what the heck is the point??

I’m particularly referring to eyeshadow here. I actually love a nude lip because it looks refined and interesting — not dull and like lip balm. Which is kind of what I would equate browns and beiges and other neutral matte tones to if I’m being honest. Super dull, lip balm like eye color. Again, I would say to myself and everyone else — why bother.

I’ve grown a bit since those times and now I can appreciate a sweet neutral eyeshadow in a muted tone, but I will be honest, the shimmery brown is almost always going to win out over the basic brown if I’m given a choice. I sparkle. Period.

So you can imagine my initial chagrin when I realized that OMG, my people like mattes. They actually adore mattes, even aghast prefer mattes. And neutral barely there eyeshadows.

Just recently I posted two new eyeshadow set hopefuls for the upcoming MOVE Makeup #BohoFit collection and what I found was that I got more thumbs up for the neutral pallette than for the bold one. After I cried a little inside, I became fascinated with the possibilities of what this might mean. And I saw a great opportunity for growth blooming from something seemingly random.

Why are some women more attracted to neutral, muted tones than they are to bright bold ones?

I’m going to step out on a limb here and say that this has something to do with

1. Our conditioning and
2. Our uncomfortableness with proclaiming our innate beauty.

Now you might try to stop me right here and say no Leah — this is about not looking like a clown.

I’m going to challenge you though and say really? Is that really what it’s about? Because we have countless examples these days of how bold color can be worn in classy, professional, ‘I am an adult boss babe and I command respect’ ways.

So no, I don’t believe it’s really about that.

This is what I believe is really going on.

We are afraid.

We are afraid to be seen because being seen means possibly being judged. And being judged means possibly being confronted with deciding for yourself whether you accept or reject the judgement.

And sheesh, that’s just work.

Much easier to just to go on wearing those barely there, acceptable sparkle-absent blahs and not making any waves. Not nearly as fun or vibrant or life inspiring. But easier? Yes, definitely easier.

So of course, you know I must challenge you. The new collection will be released towards the end of the next 3 weeks. There will be a beautiful neutral eyeshadow set reminiscent of the regal royalty of Queen Pharaohs. But there will also be a phenomenally fabulous bold pallete created for the Gypsy Queen of her own domain.

My challenge to you is to challenge your own default. If you are inclined to think you like the neutrals more than the bolds, bring a little gypsy into your life this go around. Even if you just choose one Gypsy Queen Color — embrace it and wear it with aplomb and audacity. (Don’t worry, I will be giving you lots of assistance in pulling this off!). See how you feel. Pay attention. Embrace the awkward phase and ride it out to the confident one.

While you are waiting for the collection to be available, go check your makeup bag. I’m sure you have one or two bold colors that you’ve never attempted to wear. Take a tiny risk and apply it to your wrist. Notice how you can’t take your eyes away from it. Leave it on just for a bit and imagine all of that attention being on you. And welcome it in.

Big changes happen when you aren’t hiding anymore ;-).

If you are feeling super inspired to be bolder but you don’t know where to start, check out my new guide, 3 Beauty Rituals to Phenomenal Self Care. Confidence is a big deal and it can start with something simple. Get access to the guide here!

Originally published at www.leahpatterson.com.

Originally published at medium.com

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