Why Gary Vee Building a Communication Machine aka ‘The Death Star’ Excites Me

Why Communication and branding is so important in your business

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Gary Vaynerchuck needs no introduction. He is clearly a master in communication with his straight talking, no BS personality. Gary Vee has taken the internet world by storm gaining millions of followers across social media through daily engagement with his audience.

His company VaynerMedia was born nine years ago with no funding and starting from zero. He describes ‘building a machine around his uncanny ability to understand consumer behaviour and attention just fast enough and earlier than most people’. What started as a ‘community management shop’ has now grown into a $200 million dollar company fuelled by Gary Vee’s commitment to expanding on his personal brand and embracing change for the win.

He recently talks about the vision for his company in a ‘DailyVee’ episode saying, “My dream for when I started this company was to create a communications machine”. With every capability in all things publishing, content creation, studio and media buying to name a few, Gary is aiming for world domination. It is quite impressive.

What excites me about the direction he is taking is because he understands the importance communication plays in developing your personal brand, message, story, product or service in the online landscape to really gain attention and win in your niche.

The internet has changed everything. With mobile communications the number one source of information for consumers, we are operating 24/7 in a global society even if you are a local business. Branding has become more than just your logo. It requires knowing who is your audience? What is the culture? How do they use social media? When do they use it? 

Building meaningful relationships within your brand requires great communication skills. It’s about actually caring for your audience, your prospects and your consumers. Having a relationship with them by actively listening and engaging in their feedback.  Investing in these skills will help you communicate your message in a way that feels like you are talking directly to them. By doing this you are showing  that you care enough to want to make a real difference in their lives.

When you take care of your clients, they will take care of your brand, your reputation and your profits.  

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...


(The Life Advice Guide), Insights For Young Adults From Stars of Business and Beyond.

by Justin Higgins

A Q&A With Gary Vaynerchuk

by Adam Siddiq

Speaking Agent Zach Nadler Shares 10 Gold Nuggets for Speakers Who Want Their Voices Heard

by Reyzan Shali
We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.