Gary Vaynerchuck needs no introduction. He is clearly a master in communication with his straight talking, no BS personality. Gary Vee has taken the internet world by storm gaining millions of followers across social media through daily engagement with his audience.
His company VaynerMedia was born nine years ago with no funding and starting from zero. He describes ‘building a machine around his uncanny ability to understand consumer behaviour and attention just fast enough and earlier than most people’. What started as a ‘community management shop’ has now grown into a $200 million dollar company fuelled by Gary Vee’s commitment to expanding on his personal brand and embracing change for the win.
He recently talks about the vision for his company in a ‘DailyVee’ episode saying, “My dream for when I started this company was to create a communications machine”. With every capability in all things publishing, content creation, studio and media buying to name a few, Gary is aiming for world domination. It is quite impressive.
What excites me about the direction he is taking is because he understands the importance communication plays in developing your personal brand, message, story, product or service in the online landscape to really gain attention and win in your niche.
The internet has changed everything. With mobile communications the number one source of information for consumers, we are operating 24/7 in a global society even if you are a local business. Branding has become more than just your logo. It requires knowing who is your audience? What is the culture? How do they use social media? When do they use it?
Building meaningful relationships within your brand requires great communication skills. It’s about actually caring for your audience, your prospects and your consumers. Having a relationship with them by actively listening and engaging in their feedback. Investing in these skills will help you communicate your message in a way that feels like you are talking directly to them. By doing this you are showing that you care enough to want to make a real difference in their lives.
When you take care of your clients, they will take care of your brand, your reputation and your profits.