In today’s hectic business environment, it can be easy to stay focused on your own path, and just worry about what you need to get done. You might even think, “what’s the lowest effort task that I can do?”
But, in the words of Aisha Tyler, nothing worth having is easy to get.
“Nothing really worth having is easy to get. The hard-fought battles, the goals won with sacrifice, are the ones that matter.”
Instead of focusing on just your day-to-day tasks, having a purpose to a greater good at the core of your business can have huge benefits. Employees will be far more motivated and dedicated to the project, while you, as a leader, will have more to fight for.
Studies show that teams with purpose are more engaged, more productive, and will stay at the company longer. The costs of trained employees quitting or slacking off is obviously huge, so there are tangible financial benefits to having a purpose for good.
It’s not just green-washing or pretending to be good – making real efforts to do good is not only great for your culture and profitability, but it also generates huge positivity. Positivity comes from purpose, and it’s a competitive advantage to companies that won’t have the same levels of gratitude, appreciation, and kindness.
“Being good,” however, is not just a statement, it’s a commitment. It’s something you inspire, and create with every action you take.
So what does being good mean, exactly? You can define it as a company that is committed to integrity, which is reflected in how it serves others and drives excellence. This can be communicated with the external world through a strong culture, good work, and happy clients.
As you can see, “doing good” doesn’t have to fit into any stereotype or specific community – you don’t have to be serving any specific population or segment to “do good.” You can start now, no matter what business you’re in.