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“When we go through tough times it brings us all closer together.” With Dr. Ely Weinschneider & Jamie Weeks

When we go through tough times it brings us all closer together, whether you are friends, family or coworkers. I’ve had so much more time to talk and connect to people on a daily basis, checking in with how they are doing. This has enabled me to connect with my coworkers on a deeper level […]

When we go through tough times it brings us all closer together, whether you are friends, family or coworkers. I’ve had so much more time to talk and connect to people on a daily basis, checking in with how they are doing. This has enabled me to connect with my coworkers on a deeper level — something I wouldn’t typically have the time for if I was in the office all week. I feel much more connected and appreciative of these relationships.


As a part of my series about the things we can do to remain hopeful and support each other during anxious times, I had the pleasure of interviewing Jamie Weeks.

Jamie Weeks is currently the CEO of Honors Holdings LLC, which owns and operates over 70 Orangetheory Fitness studios globally. In addition, he is the CEO and Founder of Legacy Franchise Partners, a family office that specializes in investing and developing lifestyle, health and wellness franchises that are socially conscious around the world. Its portfolio consists of MOTION Stretch Studios and HotBox Infrared Sauna Studios, which Weeks’ is co-founder of; as well as a multi-unit franchisee for Dogtopia, the leading provider of dog daycare in North America.


Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Before I moved into the franchise category, I was a Director at Barclays Wealth, an Executive Director at UBS and led Morgan Stanley’s Southeastern Wealth Management Group. Owning a business was something I always imagined for myself — when you’re an entrepreneur, you just know that in your heart. It began with Orangetheory Fitness, where I saw an opportunity to build a business that would make an impact within my community.

Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

The Greatest Generation by Tom Brokaw

The Greatest Generation was the first book I read after graduating college in 1997. My takeaway was the hard work, effort, dedication and the sense of civil duty we have as Americans. Since then, I have read it 4–5 times, typically every 5 years. Every time I read it, I think of how fortunate I am to live in America and to have my grandparents, who were part of the greatest generation, having an influence on my life.

Ok, thank you for all that. Now let’s move to the main focus of our interview. Many people have become anxious from the dramatic jolts of the news cycle. The fears related to the coronavirus pandemic have heightened a sense of uncertainty, fear, and loneliness. From your perspective can you help our readers to see the “Light at the End of the Tunnel”? Can you share your “5 Reasons To Be Hopeful During this Corona Crisis”? If you can, please share a story or example for each.

I don’t have 5, but I have 3 really good reasons-

  1. We live in the greatest country in the world. Politics aside, we find a way to overcome all obstacles, whether its 911 or the financial crisis in 2008, this country finds a way to prevail.
  2. The science available- We forget about science and research until its needed, or at least I find myself forgetting. Seeing the research and development done in the last 60 days, both scientists and researchers, working together for a global solution is a reason to be hopeful.
  3. The third reason is connectivity. When we go through tough times it brings us all closer together, whether you are friends, family or coworkers. I’ve had so much more time to talk and connect to people on a daily basis, checking in with how they are doing. This has enabled me to connect with my coworkers on a deeper level — something I wouldn’t typically have the time for if I was in the office all week. I feel much more connected and appreciative of these relationships.

From your experience or research what are five steps that each of us can take to effectively offer support to those around us who are feeling anxious? Can you explain?

Coming from the fitness industry, I know the benefits of endorphins. Now more than ever, exercise will play a role in overcoming anxiety. The more anxious you are, the more you need endorphins to lower stress and anxiety. Turning off the tv, going for a walk and realizing you can’t control the world is key. It is time to focus on what you can control; social distancing, washing our hands as we should, and getting some endorphins to create a distraction and lower stress and anxiety is crucial.

What are the best resources you would suggest to a person who is feeling anxious?

If you’re at home, I say read The Greatest Generation by Tom Brokaw and go for a run.

Once this ends, I would say read The Greatest Generation by Tom Brokaw, go take a class at Orangetheory Fitness, release your toxins at a HotBox Infrared Sauna studios and make sure to stretch!

I need to find one hour of every day for myself, whether it’s meditation, working out, stretching or a combination. I know the days I find time for myself I have less stress, less anxiety and more control over my day.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

“When you care more about others than yourself, you won’t believe how much people care about you.”

My focus in my business is to focus on others, trying to make every day about other people and not about myself. This is the message I pass down to my teams, who then make this their focus as well.

In Orangetheory Fitness, we are trying to have an impact on people’s life. We want to make a positive impact on your health and fitness. At Dogtopia, we are taking care of your best friend, we want you to relax knowing they are cared for as you would care for them. At HotBox Infrared Sauna Studios, it’s about helping people be the best version of themselves by removing the toxins from their bodies, giving them that 1 hour to focus on themselves.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Four years ago, I purchased the domain FightChildhoodObesity.org for $11.99- the fact that it was available is mind-blowing.

Childhood obesity has always been on the forefront of where I want to have an impact. Last year, I started West Georgia Produce, a hydroponic greenhouse growing leafy greens. I am donating 25 percent of all sales with WGP to the fco.org foundation with the goal of building hydroponic greenhouses in inner cities and schools across America at no cost to them. These greenhouses would provide the healthiest foods possible to these communities at a fraction of the cost, if not to no cost at all. My hope is that idea will have an impact, and I’m always looking for help and advice to make this idea a reality….

What is the best way our readers can follow you online?

Instagram: @jamieweeksatl

LinkedIn: Jamie Weeks, President & CEO at Honors Holdings, LLC

Thank you for these fantastic insights. We wish you only continued success in your great work!

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