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“Family always comes first.” With Dr. Ely Weinschneider & Omid Moradi

I feel that in some cases, parents are around all the time but not necessarily present. I have four daughters from ages 12 to 22. Since they were very young, we established Daddy’s special day, a day when the family dresses in fancy clothing go to a unique restaurant. I wouldn’t trade Daddy’s special day […]

I feel that in some cases, parents are around all the time but not necessarily present. I have four daughters from ages 12 to 22. Since they were very young, we established Daddy’s special day, a day when the family dresses in fancy clothing go to a unique restaurant. I wouldn’t trade Daddy’s special day for anything in the world. No phones, no distractions, just one-on-one time. I always ask a lot of questions about school, their friends, and challenges in their life. It’s a good feeling all around. We always take pictures together, and I still write notes in my Daddy special day journal. Through the years, there have been months where I got busy with work and traveling where we missed this tradition. During these times, I feel a strain in my relationship with the kids, so we pick it back up. Also, we make at least two trips per year, where we spend quality time together as a family. We have a tradition of going out to dinner for everyone’s birthday. We discuss the highlights of the year. Family vacations and Daddy special days are always on top of the list.


I had the pleasure to interview Omid Moradi, CEO of Faviana. Founded in 1988, Faviana created by the Moradi family, is a brand that uplifts and celebrates women. In Latin, Faviana means “to inspire.” Our goal is to emphasize the importance of women empowerment and body positivity by designing dresses that highlight the best features of all women.The brand was created by husband-wife business partners, Paul and Shala Moradi, and their two sons, Omid and Navid Moradi. The business has since grown into a leading fashion company specializing in formal wear and special occasions. Faviana is committed to working with one charity per month that focuses on women’s issues. Whether it is raising money for breast cancer research or donating prom dresses to local dress drives, Faviana continues to partner with exceptional organizations that share our mission in helping women feel good and celebrated. Last May, we partnered with Glam4Good, an empowerment platform that creates and celebrates inspiring stories of transformation that ignite positive social change through style. Today, the company remains family-owned with Omid at the helm as Chief Executive Officer. A devoted husband and father to four daughters, Omid loves traveling and spending time with his loved ones. With a background in finance and international business at New York University, Omid makes supporting charity endeavors a priority in his personal and professional activities. The entrepreneur was recently featured on Grow from Acorns, a partner of CNBC and most trusted brand in business news, sharing his pieces of advice for achieving personal and professional success. Celebrities including Kim Kardashian and Nicky Hilton have worn Faviana’s signature designs for various red carpet and press appearances. The Faviana collections have had editorial exposure in publications such as the New York Times and have also been featured on prime-time television shows such as Riverdale.


Thank you so much for joining us! Can you tell us your “childhood backstory”?

Iwas born in Tehran, Iran. My family fled the country during the Iranian Revolution in 1979.

Can you share the story about what brought you to this specific point in your career?

I joined my parents in business at the end of my sophomore year at NYU. We revitalized a bankrupt wholesale company (Faviana) into an international brand of women’s apparel over the last 31-years along with my brother Navid. Faviana dresses are sold for any special occasion including prom, formal dresses, and offered in plus sizes up to size 24W.

Can you tell us a bit more about what your day to day schedule looks like?

My day consists of joining our departmental daily huddles so I can get a pulse on priorities, KPI, and challenges. My core focus is on sales and marketing, but I have my hands in design, production, and finances of the company.

Ok, thank you for that. Let’s now jump to the core of our discussion. This is probably intuitive to many, but it would be beneficial to spell it out. Based on your experience or research, can you flesh out why not spending time with your children can be detrimental to their development?

I once read that children who are part of regular family dinners perform better in school. Children need to feel special and loved to flourish in life.

On the flip side, can you give a few reasons or examples about why it is so important to make time to spend with your children?

It’s crucial to spend quality time with children — before you know it, they are grown up. When my eldest daughter went off to college, I felt as though she was born just yesterday. We work hard to have family dinners regularly with our immediate and extended family, so the kids have an opportunity to connect with their grandparents, aunts and uncles, cousins, and second cousins, and more.

If they are challenged, they know they have their parents as well as numerous family members. They always look forward to Friday night dinners with the extended family. Having strong roots in the family keeps the children grounded. They tend to think twice about making poor decisions. It keeps them out of trouble. It creates a strong foundation for the future.

According to this study cited in the Washington Post, the quality of time spent with children is more important than the quantity of time. Can you give a 3–5 stories or examples from your own life about what you do to spend quality time with your children?

I couldn’t agree more. I feel that in some cases, parents are around all the time but not necessarily present. I have four daughters from ages 12 to 22. Since they were very young, we established Daddy’s special day, a day when the family dresses in fancy clothing go to a unique restaurant. I wouldn’t trade Daddy’s special day for anything in the world. No phones, no distractions, just one-on-one time. I always ask a lot of questions about school, their friends, and challenges in their life.

It’s a good feeling all around. We always take pictures together, and I still write notes in my Daddy special day journal. Through the years, there have been months where I got busy with work and traveling where we missed this tradition. During these times, I feel a strain in my relationship with the kids, so we pick it back up.

Also, we make at least two trips per year, where we spend quality time together as a family. We have a tradition of going out to dinner for everyone’s birthday. We discuss the highlights of the year. Family vacations and Daddy special days are always on top of the list.

We all live in a world with many deadlines and incessant demands for our time and attention. That inevitably makes us feel rushed, and we may think that we can’t spare the time to be “fully present” with our children. Can you share with our readers 5 strategies about how we can create more space in our lives in order to give our children more quality attention? Please include examples or stories for each, if you can.

When in doubt, family always comes first. Work is still there. Work is always ongoing. You never get back the years when the kids are young and living at home

  1. No cellphones at the dinner table. No outside distractions.
  2. Faviana’s mission is to help women feel good and to celebrate themselves. This mission starts first with our daughters. As parents, my wife and I work hard to instill confidence and inner happiness in our children by giving them the opportunity to shine.
  3. Lead by example. As parents, we show genuine concern, a core value we implemented at the company as well. Children see and hear everything; they are like sponges, absorbing everything. We are not perfect but strive to bring out the best.

How do you define a “good parent”? Can you give an example or story?

I feel a good parent is someone who pushes their children to work hard and try their best. I don’t believe in giving everyone a medal. Sometimes you win, sometimes you lose. Parenting to me helping your kids feel special if they tried their best. On the contrary, sometimes parents tell their kids that they are the best at everything with the intent of instilling confidence. These kids crumble later in life when they are faced with adversity and failure.

How do you inspire your child to “dream big”? Can you give an example or story?

I shared our personal story of the challenges we faced when we started our business. I share stories about those that believed in us and those that did not. My father always says, “working together is winning together.” I encourage them to give it one hundred percent and never give up. We always tell them to stick together and count on each other.

How do you, a person who masterfully straddles the worlds of career and family, define “success”?

Success is in a position to give back and help those around you to reach their maximum potential. To live a successful life is to be able to give back.

What are your favorite books, podcasts, or resources that inspire you to be a better parent? Can you explain why you like them?

I love sharing inspirational videos with my family. I’m not sure if they are always watching them, but I make sure to talk about it with them. Tony Robbins’ seminars and videos have had a tremendous impact on my life in general and as a parent. I have shared my breakthroughs and learning with them. Sometimes they make fun and pretend they are not listening. They say when your children mock you, then you know they are listening.

Some of my favorite books include, “The Miracle Morning,” “The Power of Visualization,” “The Four Agreements,” and “Seven habits of Highly Effective People.”

My most significant sources of inspiration for being a good parent have been my grandparents and my parents on both sides of the family. I have been blessed to be born and been married into these families filled with love and support.

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