Everywhere you turn, you hear more doom and gloom. Believe it or not, I’m confident and upbeat. I am a firm believer that in every situation, regardless of what the news sources say, there is opportunity. I put together some tips for you to consider. Perhaps, one or more of them will help you. Take a look and let me know what you think:
1) Get up and fight!
Over the last year, many small businesses have failed. Consumer confidence is very low and people are less willing to spend on items that aren’t a necessity. We all know this. We hear it every day. In my position at Papers Editing, I speak to small business owners constantly. I can tell morale is low. I tell these clients that now is the time to seize the day. Your business might be down, but you have to get up and fight for it! Examine everything you do in your business and think of ways to make it more efficient, more effective, and make the absolute most out of every single customer contact.
2) What differentiates you from your competition?
Now more than ever, you need a compelling reason for people to use your business. What does your business do to stand out? What single thing do you better than everyone else? Why would it be a huge mistake for a customer to use your competitor instead of you? Those are all questions you need to have very compelling answers to. Everything your company does, from advertising and marketing, to the quality of the services you perform, to the way you interact with your customers needs to embody these things. Your clients need to constantly be left with the feeling they made a great decision to do business with you. If you succeed, you will have lifelong customers. Lifelong customers translate into having a business that is more resilient to economic downturns.
3) Where’s your passion level?
When you get up in the morning do you still feel passionate about your business? Are you ready to continue your essays editing just like before? If you do, what makes you love it? If you don’t, why don’t you? It is vital to clearly understand what makes you love working in your business. When you are facing difficult times, it’s easy to feel like you lost that “spark” that drove you to open your business. If it’s gone, you need to recover it. Without it, you won’t be as inspired to make the changes and be as agile with your decisions as you need to be. What changes can you make to your business and to your personal life to reignite that spark?
4) Think out of the box? Throw away the box!
I’m not a fan of always doing things the same way. I spent a significant time at a very large software company. Many times, I’d suggest ways to improve our services and increase efficiencies. The most common response I’d get was: “We’re not sure we should do that because we’ve always done it another way”. This is possibly the most toxic way for a business to think. For crying out loud, what makes entrepreneurs successful is thinking of different ways to get things done! If Apple Computers thought this way, the IPod would never have taken off. If Boeing had thought this way, we’d still be flying propeller planes. If Henry Ford thought this way, we’d be riding horses to work! Worry less about changing the way you do things and concentrate on doing them well.
5) Turn Off The News
Can it be any surprise that consumer confidence is lower than anybody can remember? Every time I read the paper, or papers editing on the work or watch the news, I hear about how bad things are. Even our elected officials are telling us the economy could move into a full blown depression. I’m a pretty calm guy by nature! What happens to consumer confidence when the very people we elect, tell us the sky is falling? The answer of course is consumers worry more about the economy and spend less. Talk about a self fulfilling prophecy! Imagine what would happen if our leaders came out and said “things are going to get better”? What if the major news services published stories telling us it’s not 1929 all over again? Guess what would happen? They’d sell fewer newspapers! The fact is, reporting good news doesn’t sell as well as reporting the bad. Remember this fact: Fear sells newspapers!