Jordan Lintz and Luke Lintz created HighKey Technology Inc. three years ago. HighKey Technology is an e-commerce company conceived with futuristic technology and marketing in mind.
Since its creation, Jordan and Luke, the HighKey creators, have accumulated 400k engaged followers on Instagram (@highkeyco) and have surpassed $1M in revenue by the end of 2018. Jordan and Luke have always been fascinated with the internet and developing themselves in every aspect of life.
“We started the company by releasing Wireless Earbuds which came from the idea of hating corded earbuds and wanting something better. We are now on our third model of Wireless Earbuds which is easily the best piece of technology that we have crafted so far! We’ve always been a fan of video creation and drawing mass attention with engaging comedic content. Our love for this content led us to make themed videos focusing on our products,” Jordan and Luke shared.
In addition to this, Jordan and Luke enjoy watching the content of other influencers across social media and believed that they could themselves become influencers. Now their Instagram page has accumulated 15-20 million total views, with their highest viewed video being over 2M.
“We entered the consumer technology space how any great business starts. We were the consumer of our own product. We wanted completely wireless earbuds to have better workouts, runs, and overall listening experience. That is why we created our first version of Wireless Earbuds,” Jordan and Luke added.
When they started HighKey, their main challenge was inventory management towards the holiday season.
“Black Friday and Cyber Monday is such a large buying event you have to stay stocked!”
They also struggled with product-market fit, which is the ability to judge and forecast whether a product will have the demand that is anticipated. Their advice for those looking to start their own business is to make sure they are starting it for the right reasons.
“Don’t start something because you think you are going to make a lot of money. While that is great and a very important part of a successful business, it should not be the reason you are starting something up,” Jordan and Luke advise.
They believe people should find something they are passionate about and would not mind investing their time into regardless of whether it makes money or not. They stress that if people love what they do and are good at it, the money will flow naturally.
After forming HighKey Technology Inc., they started HighKey Agency Inc., a social media agency that has grown to six figures within six months where they manage varied accounts, including of realtors. They are now forming a third company under the name HighKey Clout where they plan to run large growth campaigns and manage influencers. Finally, they expect to hit the $3M mark with HighKey Technology Inc.
HighKey Technology Inc. is expected to make it all the way up to an Initial Public Offering. As they plan on revolutionizing the future of social media and the internet, you can follow them here.